Question # 1
| To what types of objects can you do a quick send in distributed marketing, Select multiple | | A. Lead | | B. Contact. | | C. Person account, (opportunities, Quick send message records) |
A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)
Explanation:
In Distributed Marketing, Quick Send can be used with the following types of objects:
A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.
Question # 2
| How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-
weekly | | A. hourly | | B. daily | | C. monthly | | D. Biweekly |
D. Biweekly
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user
engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90
days of historical data to provide frequency recommendations. This biweekly refresh cycle
allows for the incorporation of recent user interactions and behaviors to maintain the
relevance and effectiveness of the frequency recommendations.
Question # 3
| how many activities recommended in a journey canvas.(150-200) | | A. 10 | | B. 50 | | C. 100 | | D. 300 |
B. 50
Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
Question # 4
| How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple | | A. Orchestration | | B. Data aggregation | | C. Unified customer profile |
B. Data aggregation
C. Unified customer profile
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
Question # 5
| What are the functionalities of ad studio. Select multiple. | | A. facebook advanced match. | | B. linkedin user match. | | C. Iinkedin Company match. | | D. tiktok user match.Ez | | E. myspace user match. |
A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.
Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
A: Facebook Advanced Match: This feature allows users to match their customer
data with Facebook user profiles to enhance the targeting of their ads.
B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality
enables users to match their data with individual LinkedIn users for targeted
advertising.
C: LinkedIn Company Match: This allows matching to LinkedIn company profiles,
enabling targeted B2B advertising campaigns.
Question # 6
| In beacon message, what does the field limit number of messages for a device' control? | | A. send only particular number of messages in 24 hours | | B. send only particular number of messages in a week | | C. send only particular number of messages in 72hrs | | D. send not more than particular number of messages in a active period. |
A. send only particular number of messages in 24 hours
Explanation:
In the context of a beacon message, the field "limit number of messages for a device"
controls:
A: Send only a particular number of messages in 24 hours. This setting is used to
cap the number of messages a single device receives within a 24-hour period,
which is essential for avoiding message fatigue and ensuring compliance with best
practices in mobile marketing.
Question # 7
| 3 possible reasons why a SMS message would fail to reach users mobile? (select 3
options) | | A. switched off | | B. SMS sent to landline number | | C. mobile is in another call | | D. out of cellular network coverage | | E. Low battery |
B. SMS sent to landline number
D. out of cellular network coverage
E. Low battery
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The
three possible reasons include:
B. SMS sent to landline number: If an SMS is directed to a landline number, it will
fail because landlines do not receive text messages.
D. Out of cellular network coverage: If the recipient's mobile device is out of the
range of a cellular network, it won't receive SMS messages until it returns to a
covered area.
E. Low battery: If a mobile device's battery is too low or the phone is turned off due
to low power, it may not receive SMS messages until it is recharged and turned
back on.
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