Question # 1
| Decision split using contact data not working, myorders DE with 1 to many relationship
configured in attribute group. What questions you need to ask to troubleshoot. Select
multiple | | A. Are u using attribute to attribute comparison. | | B. Is there any spelling mistake in your contact attributes. | | C. Are there any eligible matching orders for that particular contact |
A. Are u using attribute to attribute comparison.
B. Is there any spelling mistake in your contact attributes.
C. Are there any eligible matching orders for that particular contact
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that
isn't working, consider the following:
A. Are you using attribute to attribute comparison: This involves ensuring that
comparisons in the decision split are correctly set between comparable data types
and values.
B. Is there any spelling mistake in your contact attributes: Typos or incorrect field
names in attribute definitions can prevent the decision split from correctly
evaluating the data.
C. Are there any eligible matching orders for that particular contact: It’s crucial to
verify that there are relevant data records that meet the criteria set in the decision
split. Lack of matching data can lead to unexpected outcomes in journey behavior.
Question # 2
| What does Einstein copy Insight take into account,(Select 3 answer) | | A. Frequently used phrases in subject line | | B. spelling and punctuation errors | | C. emotional tone of subject line | | D. engagement data |
A. Frequently used phrases in subject line
C. emotional tone of subject line
D. engagement data
Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to
analyze the effectiveness of email subject lines. It considers:
A. Frequently used phrases in subject lines: To identify trends and common
phrases that resonate with audiences.
C. Emotional tone of subject lines: To gauge the emotional impact and appeal of
the language used.
D. Engagement data: To correlate specific phrases or tones with higher
engagement rates, thus providing insights into what works best in subject lines.
Question # 3
| Benefit of IS(advanced real-time personalization across various channel, unified customer
profile) ---- | | A. Understand, decide act | | B. Listen, Understand , Act |
B. Listen, Understand , Act
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic
matching on matched identities. This method relies on specific, identifiable information (like
email addresses or user IDs) to accurately combine profiles. This ensures that the merged
profile accurately reflects the customer’s interactions and behaviors across different
channels, providing a reliable basis for personalized engagement.
Question # 4
| How does social studio unify anonymous and known identities? | | A. Deterministic matching | | B. social networking |
A. Deterministic matching
Explanation:
Social Studio unifies anonymous and known identities primarily through
deterministic matching. This technique uses definite, unique identifiers (like email
addresses, usernames, or phone numbers) that are associated with social media profiles
and other customer data sources. By matching these identifiers, Social Studio can merge
and maintain a unified view of a customer’s interactions across different platforms,
effectively linking anonymous browsing data with known customer profiles. This process
ensures that the insights derived from social interactions are accurately attributed to the
correct individual, enhancing the relevance and personalization of marketing efforts.
Question # 5
| What are the functionalities of ad studio. Select multiple. | | A. facebook advanced match. | | B. linkedin user match. | | C. Iinkedin Company match. | | D. tiktok user match.Ez | | E. myspace user match. |
A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.
Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
A: Facebook Advanced Match: This feature allows users to match their customer
data with Facebook user profiles to enhance the targeting of their ads.
B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality
enables users to match their data with individual LinkedIn users for targeted
advertising.
C: LinkedIn Company Match: This allows matching to LinkedIn company profiles,
enabling targeted B2B advertising campaigns.
Question # 6
| What is true for behavioral triggers. Multiple select. | | A. they cannot be modified | | B. need collect tracking code | | C. need catalog data |
B. need collect tracking code
C. need catalog data
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer
behaviors by sending automated messages based on actions taken by users. For these
triggers to function correctly, they:
B. Need collect tracking code: This is necessary to track user behaviors on
websites or in apps, which then inform the behavioral triggers.
C. Need catalog data: This information is essential to personalize the messages
based on the specific items or services that the customer interacted with, enabling
more targeted and relevant communications.
Question # 7
| What can be recommended in Einstein web recommendations: select 3 (Home, Product;
Category, Cart, Conversion Pages) | | A. Product | | B. Content | | C. banner |
A. Product
Explanation:
Einstein web recommendations can specifically recommend the following types of content
on a website:
A: Product: Recommendations can include specific products based on user
behavior and preferences.
Category: Pages that group similar types of products can also be recommended to
help guide users to areas of interest.
Cart: Recommendations can be made for the cart page to encourage the
completion of purchases or suggest complementary products.
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