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New Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Practice Questions

Total 261 Questions

Last Updated On: 16-Jan-2025

Question # 1

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?
A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B. Create new content for the paid search ads that direct to the home page
C. Place additional navigation on the LenoxSoft home page
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

B. Create new content for the paid search ads that direct to the home page

Question # 2

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Question # 3

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days. What next steps should decrease the transition time?
A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

B. Refine scoring and grading models to only give the Sales team the most qualified leads

Question # 4

What is true about custom redirects? [Choose two answers]
A. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
B. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
D. Custom redirects are great for linking to files or pages you do not host.

B. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
D. Custom redirects are great for linking to files or pages you do not host.

Question # 5

"How could the prospect field ‘Marketing Cloud Account Engagement Hard Bounce’ be updated so a prospect becomes mailable?
A. Update the “Opt Out” field on the prospect record
B. Remove the value in the ‘Marketing Cloud Account Engagement Hard Bounce’ field
C. Change the email address to a valid email address
D. Clear the “Do Not Email” field on the prospect record

D. Clear the “Do Not Email” field on the prospect record

Question # 6

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
A. Salesforce Engage and CRM Visible List
B. Static Public List and Automation Rule
C. Email Preference Center and Static Public List
D. Email Preference Center and Dynamic Public List

C. Email Preference Center and Static Public List

Question # 7

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ andscore is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

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