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New Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Practice Questions

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Last Updated On: 24-Feb-2025

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Question # 1

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities. Which two types of activities would display in the lightning component? (Choose 2 answers)
A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page

B. Prospect unsubscribed from an email
D. Prospect viewed a landing page

Question # 2

LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
A. Automation Rule with blank critera and add action &
B. Automation rules with attended webinar and remove action
C. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

A. Automation Rule with blank critera and add action &

Question # 3

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
A. Set the sender of the email as a specific user.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as the assigned owner.

C. Set the sender of the email as the account owner.

Question # 4

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: • The prospects must be located in Georgia or Florida. • The prospects must submit their "Request a Demo" form. When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form. How should LenoxSoft automate assigning these leads?
A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

Question # 5

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: Receive a notification when prospects view the page, but do not submit to see if they can retarget. Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Question # 6

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake. Which two strategies for gating content should ensure real prospects are the ones accessing the content? (Choose 2 answers)
A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
C. Using the data format drop-down, set the email validation option at the form level.
D. Send the content via an autoresponder email with a link to download the content.

A. Prospects with invalid emails are sent an autoresponder requesting email verification.
C. Using the data format drop-down, set the email validation option at the form level.

Question # 7

Can Marketing both Import and Export Prospects?
A. True
B. False

A. True

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