Question # 1
Northern Trail Outfitters (NTO) has been usingB2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages—such as password reset and order confirmations—to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality? Choose 3 answers | | A. Configure an API event in Process Builder along with an Email Activitywith a transactional send classification. | | B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud. | | C. Implement a server-side API callout in B2C Commerce for each of the required emails. | | D. Implement a client-side API callout in B2C Commerce for each of the required emails. | | E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails. |
B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
C. Implement a server-side API callout in B2C Commerce for each of the required emails.
E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
Explanation:To enable transactional messages from B2C Commerce to Marketing Cloud, you need to configure API integration credentials in Marketing Cloud, which will generate an authentication token and a REST endpoint for your account. Then, you need to implement a server-side API callout in B2C Commerce for each of the required emails, which will use the authentication token and the REST endpoint to send the email data to Marketing Cloud. Finally, you need to configure a Transactional Messaging API in Marketing Cloud, which will allow you to create and manage transactional messages using REST API calls. You also need to use a transactional send classification for each of the required emails, which will indicate that the email is not subject to unsubscribe rules.
Question # 2
A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers
| | A. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer. | | B. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center. | | C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI. | | D. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud. |
B. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
Explanation:
Option B is correct because allowing customers to unsubscribe via email with one click is a best practice for email marketing and compliance with anti-spam laws, and allowing customers to opt-in or opt-out of specific communication methods through a hosted preference center is a way to provide more granular control and personalization for customers.
Option C is correct because using native B2C Commerce registration options during the browse and checkout experience is a way to capture customer information and consent, and extending these features to provide an opt-in or optout communication preference center on a secure page within the same storefront UI is a way to leverage the existing B2C Commerce platform and provide a consistent user experience.
Option A is incorrect because allowing cookie consent to auto-enable email and/or mobile communications directly to the customer is not a valid or sufficient way to obtain customer consent for direct marketing purposes, and may violate privacy laws and regulations.
Option D is incorrect because implicitly enrolling all customers in direct mobile communications during checkout is not a valid or sufficient way to obtain customer consent for direct marketing purposes, and may violate privacy laws and regulations. Additionally, allowing customers to opt-in or opt-out of all services via email sent by Marketing Cloud is not a user-friendly or secure way to manage customer preferences.
Question # 3
A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multi- factor authentication (MFA) upon logging in to either system.
Which three activities does the Solution Architect need to completein order to meet the company's requirements?
Choose 3 answers | | A. Enable SSO on both Service Cloud and Marketing Cloud. | | B. Define which system is acting as an identity provider (IDP). | | C. Configure Marketing Cloud Connect, | | D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP). | | E. Enable MFA on the identity provider (IDP). |
A. Enable SSO on both Service Cloud and Marketing Cloud.
B. Define which system is acting as an identity provider (IDP).
E. Enable MFA on the identity provider (IDP).
Explanation:
Option A is correct because enabling SSO on both Service Cloud and Marketing Cloud is a necessary step to allow agents to authenticate and access all systems with the least possible clicks, as they only need to log in once with their credentials and then switch between systems seamlessly.
Option B is correct because defining which system is acting as an identity provider (IDP) is a necessary step to configure SSO between Service Cloud and Marketing Cloud, as it determines which system will verify the identity of the agents and issue authentication tokens for the other system.
Option E is correct because enabling MFAon the identity provider (IDP) is a necessary step to meet the company’s requirement of confirming the identity of the agents using multi-factor authentication (MFA) upon logging in to either system.
MFA adds an extra layer of security by requiring agentsto enter a verification code or use another device besides their username and password.
Option C is incorrect because configuring Marketing Cloud Connect is not a necessary step to enable SSO between Service Cloud and Marketing Cloud, as it is used for data synchronization and integration purposes, not for authentication or access management.
Option D is incorrect because enabling Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP) are not necessary steps to enable SSO between Service Cloud and Marketing Cloud, as they are used for different purposes. ADFS is used for federating identities across different domains or organizations, while Salesforce Event Monitoring is used for tracking user activity and performance within Salesforce.
Question # 4
A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.
Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?
Choose 2 answers | | A. Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured. | | B. Conduct discovery workshops and upon completion present the solution backto the design authority or executive stakeholders to validate the solution. | | C. Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team. | | D. Include the customer service team so that they can provide detailed user stories prior to the discovery workshops. |
A. Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.
B. Conduct discovery workshops and upon completion present the solution backto the design authority or executive stakeholders to validate the solution.
Explanation:
A is correct because including functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function, isa best practice for capturing requirements and ensuring alignment across different stakeholders1.
B is correct because conducting discovery workshops and presenting the solution back to the design authority or executive stakeholders is a best practice for validating the solution and obtaining feedback and approval1.
C is incorrect because conducting discovery workshops to create a user acceptance testing document is not the purpose of discovery workshops. User acceptance testing documents are created after the solution design is finalized and approved2.
D is incorrect because including the customer service team to provide detailed user stories prior to the discovery workshops is not necessary. User stories are created during the discovery workshops based on the business requirements and pain points identified by the stakeholders1.
Question # 5
| A company currently uses B2C Commerce and Service Cloud for one of its storefronts. They are now considering implementing the 'Order onBehalf of flow. Which consideration must a Solution Architect keep in mind while implementing the 'Order on Behalf of flow | | A. The Service Cloud Connector is not available for guests or anonymous storefront shoppers. Use Order on Behalf with registered B2CCommerce customer accounts. | | B. The Service Cloud Connector enables data synchronization through SOAP services using Service Cloud and B2C Commerce. REST services are not available for such data synchronization needs. | | C. The Service Cloud Connector does not require B2C Commerce to be registered as a remote site as long as the Service Cloud org and B2C Commerce realm are in the same geographic region. | | D. The Service Cloud Connector can work with any valid Service Cloud user. There is no specific need for an Integration User with administrative rights. |
A. The Service Cloud Connector is not available for guests or anonymous storefront shoppers. Use Order on Behalf with registered B2CCommerce customer accounts.
Explanation: A is correct because the Service Cloud Connector only works with registered B2C Commerce customer accounts and does not support guests or anonymous storefront shoppers. The connector uses the customerID to link the Service Cloud contact with the B2C Commerce customer profile.
B is incorrect because the Service Cloud Connector supports both SOAP and REST services for data synchronization between Service Cloud and B2C Commerce.
C is incorrect because theService Cloud Connector requires B2C Commerce to be registered as a remote site in Service Cloud regardless of the geographic region. This is to allow outbound messages from Service Cloud to B2C Commerce.
D is incorrect because the Service Cloud Connectorrequires a dedicated Integration User with administrative rights in both Service Cloud and B2C Commerce. This user is used to authenticate and authorize the data synchronization between the two systems.
Question # 6
A company has been using B2C Commerce for many years and recently decided to implement Service Cloud and Marketing Cloud. Currently, there are many issues with the integration between B2C Commerce and the legacy CRM, which means data is often out of Sav sync. Agencies currently manage the Marketing communication, and B2C Commerce is sending the messages. The main goal is to ensure Catksion that B2C Commerce can trigger multi-channel messaging via Marketing Cloud, leveraging the data the company has on customers to personalize the communication.
Which three considerations should a Solution Architect keep in mind when recommending a migration strategy from the existing setup to the new one?
Choose3 answers | | A. Customer data can be imported into Service Cloud from B2C Commerce and the legacy CRM without deduplication since Salesforce CDP can automatically merge duplicate records upon insert. | | B. Service Cloud should be implemented before MarketingCloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written | | C. Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials | | D. Customdevelopment work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID. | | E. Marketing Cloud Connect should be configured to use an alternate external ID from Salesforce as the Contact Key to avoid duplicate contacts in Marketing Cloud. |
B. Service Cloud should be implemented before MarketingCloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written
C. Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials
D. Customdevelopment work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID.
Explanation: B. Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. This allows for a consistent and unified view of the customer across the Salesforce products and avoids duplicate contacts in Marketing Cloud.
C. Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. This ensures that there are no duplicate contacts in Service Cloud that could cause data quality issues or conflicts when syncing with Marketing Cloud.
D. Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID. This involves creating a service definition in B2C Commerce that points to Marketing Cloud’s REST API and passing the Salesforce Contact ID as the contact key when triggering journeys or updating contact data.
Question # 7
A company Is implementing B2C Commerce, Service Cloud, and MarketingCloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers | | A. Use email addresses, SMS, or other channel addresses as the contact key {subscriberkey) in Marketing Cloud | | B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds | | C. Set tracking site preference for each storefront | | D. Set tracking site preference for each storefront |
B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
D. Set tracking site preference for each storefront
Explanation: B. Using a Salesforce record ID as a single unique identifier to apply across channels and clouds can help ensure GDPR compliance by enabling data portability, deletion, and anonymization across systems. This can also reduce data duplication and improve data quality. D. Setting field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud can help ensure GDPR compliance by protecting sensitive data from unauthorized access or disclosure. This can also help meet the requirements of data minimization and pseudonymization.
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