Question # 1
A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orderseach year through its existing B2C Commerce platform.
The company needs a system that can;
* Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate thelifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements?
Choose 3 answers | | A. Sales Cloud | | B. Service Cloud | | C. Heroki | | D. Materials Written | | E. Marketing Cloud |
A. Sales Cloud
E. Marketing Cloud
Question # 2
A company Is implementing B2C Commerce, Service Cloud, and MarketingCloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers | | A. Use email addresses, SMS, or other channel addresses as the contact key {subscriberkey) in Marketing Cloud | | B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds | | C. Set tracking site preference for each storefront | | D. Set tracking site preference for each storefront |
B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
D. Set tracking site preference for each storefront
Explanation: B. Using a Salesforce record ID as a single unique identifier to apply across channels and clouds can help ensure GDPR compliance by enabling data portability, deletion, and anonymization across systems. This can also reduce data duplication and improve data quality. D. Setting field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud can help ensure GDPR compliance by protecting sensitive data from unauthorized access or disclosure. This can also help meet the requirements of data minimization and pseudonymization.
Question # 3
A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.
Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?
Choose 3 answers | | A. Configure data extensions in Marketing Cloud for B2C Commerce objects. | | B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs. | | C. Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP. | | D. Copy and paste the Collect Script within the head or body in the website template. | | E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension |
B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.
D. Copy and paste the Collect Script within the head or body in the website template.
E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
Explanation: B. Extending the B2C Commerce storefront to trigger emails via Marketing Cloud’s journey REST APIs allows the customer to send triggered emails based on customer behavior on the storefront, such as signing up, placing an order, or abandoning a cart. The REST APIs can also pass data attributes, such as order details or personalization information, to Marketing Cloud. D. Copying and pasting the Collect Script within the head or body in the website template allows the customer to track customer behavior on the storefront using Marketing Cloud’s Web & Mobile Analytics feature. The Collect Script can also capture customer attributes, such as email address or contact key, and send them to Marketing Cloud. E. Updating order.export custom object in B2C Commerce with the Marketing Cloud object data extension allows the customer to maporder data from B2C Commerce to Marketing Cloud using a point-and-click configuration in Business Manager. This enables order data synchronization between B2C Commerce andMarketing Cloud.
Question # 4
A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud. It is in the process of definingthe authoritative system for key data entities involved in B2C Journeys. The company has about 200,000 customers, each averaging 30 orders per year.
Which option should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? | | A. Marketing Cloud subscriber | | B. B2C Commerce customer | | C. Experience Cloud user | | D. Service Cloud contact |
D. Service Cloud contact
Explanation: Service Cloud contact should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email. Service Cloud contact is the core entity that represents a person across multiple Salesforce clouds and can store and manage the customer’s consent and compliance preferences using features like Individual object, Data Protection and Privacy, and Consent Management. The other systems can use Service Cloud contact as the master record and sync or update the customer data accordingly.
Question # 5
A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accountsare available: Individual accounts and household accounts.
Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity? | | A. The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box. | | B. Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials. | | C. Full access (full) scope will request access to all accessible data that the third-party provides. | | D. To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud. |
B. Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
Explanation: Product Catalogs are a type of data extension that contain product informationfor generating product recommendations using Einstein in Marketing Cloud. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration in the Marketing Cloud Business Manager.
Question # 6
Northern Trail Outfitters (NTO) has been usingB2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages—such as password reset and order confirmations—to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality? Choose 3 answers | | A. Configure an API event in Process Builder along with an Email Activitywith a transactional send classification. | | B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud. | | C. Implement a server-side API callout in B2C Commerce for each of the required emails. | | D. Implement a client-side API callout in B2C Commerce for each of the required emails. | | E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails. |
B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
C. Implement a server-side API callout in B2C Commerce for each of the required emails.
E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
Explanation:To enable transactional messages from B2C Commerce to Marketing Cloud, you need to configure API integration credentials in Marketing Cloud, which will generate an authentication token and a REST endpoint for your account. Then, you need to implement a server-side API callout in B2C Commerce for each of the required emails, which will use the authentication token and the REST endpoint to send the email data to Marketing Cloud. Finally, you need to configure a Transactional Messaging API in Marketing Cloud, which will allow you to create and manage transactional messages using REST API calls. You also need to use a transactional send classification for each of the required emails, which will indicate that the email is not subject to unsubscribe rules.
Question # 7
Universal Containers (UC) is sending Invoice data from an external ERP system into their Salesforce org. Management is worried about data storage in their org, and after some analyses, they have identified the ERP Invoice records responsible for over 40% of the data storage. Their current business process does not require a Salesforce user to edit these records, so they can be read-only.
What recommendation should a Solution Architect make in order to reduce the storage size in Salesforce and still be able to access the ERP Invoice records in Salesforce? | | A. Use Change Data Capture to sync Invoice records | | B. Build a custom solution to view the ERP Invoicerecords in Salesforce | | C. Use Platform Events to sync Invoice record changes | | D. Use Salesforce Connect/External Objects (with custom Apex adapters) |
D. Use Salesforce Connect/External Objects (with custom Apex adapters)
Explanation: This answer is correct because it is a way to reduce the storage size in Salesforce and still beable to access the ERP Invoice records in Salesforce. Salesforce Connect/External Objects can be used to display external data in Salesforce without copying or storing it. Custom Apex adapters can be used to connect to any external system that has a web service API, such as an ERP system.
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