Question # 1
| Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step? | | A. An automation that deletes old data extensions, emails, and reports | | B. An automation that contains several recurring emails and decisioning points | | C. An automation that Imports subscriber data regularly and updates key data extensions |
C. An automation that Imports subscriber data regularly and updates key data extensions
Explanation:
An automation that imports subscriber data regularly and updates key data extensions is
what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.
Question # 2
| Northern Trail Outfitters third-party point-of-sale software order information in batches of
large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup? | | A. Triggered Automation | | B. Scheduled Automation | | C. Wait Activity |
A. Triggered Automation
Explanation:
Triggered Automation is a feature that allows marketers to run an automation when a file is
dropped into a specified location, such as an FTPfolder or Enhanced FTP folder. Triggered
Automation can accommodate the setup of NTO’s third-party point-of-sale software that
sends order information in batches of large files at varying times throughout the day.
[Source: Trailhead]
Question # 3
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly
to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use? | | A. Campaign Email Tracking Report | | B. Datorama pivot Table | | C. Tracking Data Extract file transfer |
C. Tracking Data Extract file transfer
Explanation: A Tracking Data Extract is a type of data extract activity that allows
marketers to export tracking data from Marketing Cloud to an external system, such as
Azure Blob. A Tracking Data Extract can be configured to include various types of tracking
data, such as email sends, opens, clicks, bounces,unsubscribes, etc. A Tracking Data
Extract can be combined with a File Transfer activity to transfer the extracted file to the
desired location.
Question # 4
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
| | A. Two fields with ''Email Address data type | | B. Failure to choose the send classification | | C. Incorrect Sending Relationship |
C. Incorrect Sending Relationship
Explanation: The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
Question # 5
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue
customers. NTO wants to implement additional-guardrails to prevent sending the
email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help? | | A. Send Email | | B. Verification | | C. Wait |
B. Verification
Explanation:
Verification is the correct answer. A verification activity is an activity that allows you to set
criteria for an automation to run successfully or fail based on data counts or validation
errors. For example, you can use a verification activity to check if the number of records in
a data extension is within a certain range before sending an email. This can help prevent
sending emails to more subscribers than intended or to an empty data extension. You can
learn more about this in the [Automation Studio Basics] module on Trailhead.
Question # 6
| A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units. How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
| | A. Select the Edit Globally permission option. | | B. Select the View and Send permission option. | | C. Make a copy in each business unit to allow local edits. |
B. Select the View and Send permission option.
Question # 7
A marketer has scheduled an email that was approved in Content Builder Approvals by
their manager. The marketer then receives a message from their manager that changes
are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken? | | A. The Send is pausedunit is approved again. | | B. The send is canceled when the approval is withdrawn. | | C. The originally approved version of the email will be sent. |
C. The originally approved version of the email will be sent.
Explanation:
The originally approved version of the email will be sent if the approval is withdrawn
afterscheduling the send. The withdrawal of approval does not affect the scheduled send,
unless the marketer cancels or reschedules it manually. [Source: Trailhead]
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What is the Salesforce Certified Marketing Cloud Email Specialist exam?
The Salesforce Certified Marketing Cloud Email Specialist exam is a certification aimed at individuals who want to demonstrate proficiency in email marketing within the Salesforce Marketing Cloud Email application.
Who is the target audience for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The target audience includes individuals with experience in
executing tactical and strategic email campaigns using Salesforce
Marketing Cloud Email tools.
What are the key components of the exam content?
The key components include email marketing best practices, message
design, subscriber and data management, inbox delivery, email
automation, and tracking and reporting metrics within the Marketing
Cloud Email application.
How many questions are on the Salesforce Marketing-Cloud-Email-Specialist Exam?
The exam consists of 60 multiple-choice/multiple-select questions.
What is the passing score for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The passing score is 65%.
How much time do candidates have to complete the exam?
Candidates have 90 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The registration fee is USD 200 for Marketing Cloud Email Specialist Exam, plus applicable taxes.
Are there any prerequisites for the Salesforce Marketing-Cloud-Email-Specialist Exam?
There are no prerequisites, but attendance of Email Essentials (EEB101) course is recommended.
What preparation resources are recommended for the exam?
A combination of hands-on experience, training courses, Trailhead trails, RealBraindumps, and self-study is recommended.
How can candidates best optimize their chances of passing the Salesforce Marketing-Cloud-Email-Specialist Exam?
By thorough preparation including hands-on experience, training courses, Trailhead trails, and self-study.
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