Question # 1
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing
Cloud Data Extensions.
What should be used to achieve this? | | A. Ingest API | | B. Import Wizard | | C. Import Activity |
C. Import Activity
Explanation:
An Import Activity is a type of automation activity that can be used to import data from an
external source into a data extension. It supports various file transfer protocols, including
Amazon S3 buckets. An Import Activity can be configured to run on a schedule or triggered
by an event.
Question # 2
Northern Trail Outfitters wants to ensure a group of subscribers never receive a
promotional email.
Which configuration ensure these subscribers do NOT receive these emails? | | A. Add an Auto-Suppression list to the default sender profile. | | B. Configure Auto-Suppression list for the Commercial classification. | | C. Add subscribers to the Account opt-out list. |
B. Configure Auto-Suppression list for the Commercial classification.
Explanation:
Auto-Suppression lists are lists of subscriberswho should not receive certain types of
emails, such as promotional or transactional emails. Auto-Suppression lists can be
configured for different send classifications, such as Commercial or Transactional, and can
be applied to specific sender profiles ortheentire account. By configuring an Auto-
Suppression list for the Commercial classification, the marketer can ensure that the group
of subscribers will not receive any promotional emails sent with that classification.
Question # 3
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update thedata extension?
| | A. Is Sendable | | B. Nullable | | C. Primary Key |
C. Primary Key
Explanation: A data extension that is used for a SQL Query Activity must have a primary key. The primary key ensures that each record is unique and can be updated by the
query. The Is Sendable and Nullable settings are not required for a SQL Query Activity, but they affect how the data extension can be used for sending emails and storing null values.
Question # 4
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplishthis? | | A. Tracking Extract > Import Activity > SQL Activity | | B. Tracking Extract > Import Activity > Data Extension Extract | | C. Tracking Extract > File Transfer > Import Activity |
C. Tracking Extract > File Transfer > Import Activity
Explanation:
To import the Not Sent extract into a data extension, you need to use three activities in
Automation Studio: a tracking extract activity to generate the extract file, a file transfer
activity to move the file to the import folder, and an import activity to import the file into a
data extension.
Question # 5
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
| | A. Delivery Profile and AMP script Lookup | | B. Send Classification and Subscriber Attributes | | C. Sender Profile and AMP script Lookup |
C. Sender Profile and AMP script Lookup
Explanation:
Sender Profile and AMPscript Lookup are the functionalities that accomplish the requested
configuration. A Sender Profile allows you to define the From Name, From Email, and Reply Email for an email send. You can use AMPscript Lookup function within a Sender Profile to dynamically populate these fields based on data from a data extension. For example, you can use Lookup function to retrieve the sales representative’s name froma data extension based on the subscriber’s ID and use it as the From Name. A Delivery Profile and a Send Classification are not related to personalizing the From Name.
Subscriber Attributes are not stored in a data extension.
Question # 6
The marketing team wants to split their primary customer data extension into 10 separate
segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension? | | A. Filter Data Activity | | B. Random Data Extension | | C. SQL query activity |
B. Random Data Extension
Explanation:
To easily segment the data extension into 10 separate segments, you should use the
random data extension feature. This feature allows you to create a new data extension with
a random sample of records from an existing data extension. You can specify the number
of records or the percentage of records to include in the random data extension.
Question # 7
Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to thewebsite?
| | A. Send Throttle | | B. Sender Authentication Package | | C. Web Collect Sign-Up Form |
A. Send Throttle
Explanation:
The configuration that should help with limiting aspike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidthlimit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature thathelps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email
sends.
References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Emaillimitations in marketing cloud - Salesforce Developer Community 4: Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
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What is the Salesforce Certified Marketing Cloud Email Specialist exam?
The Salesforce Certified Marketing Cloud Email Specialist exam is a certification aimed at individuals who want to demonstrate proficiency in email marketing within the Salesforce Marketing Cloud Email application.
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The target audience includes individuals with experience in
executing tactical and strategic email campaigns using Salesforce
Marketing Cloud Email tools.
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The key components include email marketing best practices, message
design, subscriber and data management, inbox delivery, email
automation, and tracking and reporting metrics within the Marketing
Cloud Email application.
How many questions are on the Salesforce Marketing-Cloud-Email-Specialist Exam?
The exam consists of 60 multiple-choice/multiple-select questions.
What is the passing score for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The passing score is 65%.
How much time do candidates have to complete the exam?
Candidates have 90 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The registration fee is USD 200 for Marketing Cloud Email Specialist Exam, plus applicable taxes.
Are there any prerequisites for the Salesforce Marketing-Cloud-Email-Specialist Exam?
There are no prerequisites, but attendance of Email Essentials (EEB101) course is recommended.
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