Question # 1
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and
then, ever time, create new version with tests of random audience splits with different
messages.
Which toolshould NTO use to accomplish these iterative tests? | | A. Contact Builder | | B. Automation Studio | | C. Journey Butter |
C. Journey Butter
Explanation:
Journey Builder is the tool that allows marketers to create and manage customer journeys
across multiple channels and touchpoints.Journey Builder can also perform A/B testing and
random splits to test different versions of messages and paths. [Source: Trailhead]
Question # 2
| Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
| | A. Automation Notification Settings | | B. Import Activity Notification Settings | | C. ConfiguredAlert Manger Settings |
A. Automation Notification Settings
Explanation:
Automation Notification Settings allow marketers to configure email notifications for
automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]
Question # 3
The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers
who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to? | | A. Total Opens measure | | B. _Open data view | | C. Tracking Data Extract |
B. _Open data view
Explanation: To identify the subscribers who have opened an email in the past year, you
should use the _Open data view. This is a system data view that stores information about
email open events for all subscribers in your account. You can query this data view using
SQL to filter by date and email name or ID
Question # 4
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, ifconfigured, should provide a warning prior to sending?
| | A. Subject and Preheader Validation | | B. Content Detective | | C. Subscriber Preview and test Send |
B. Content Detective
Question # 5
A global marketing team has created an email using Content Builder Approvals and shared
it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits? | | A. Un share the email. | | B. Withdraw email approval. | | C. Cancel send using email. |
B. Withdraw email approval.
Explanation: Withdraw email approval is the first action that should be taken to make the
edits. Withdraw email approval is a feature that allows you to revoke the approval status of
an email and make changes to it. You can use this feature if you need to update an
approved email before sending it or sharing it with other business units. Un share the email
is not necessary if you want to make edits to the email, and it may affect the access of other
business units. Cancel send using email is not relevant if you have not scheduled or sent
the email yet.
Question # 6
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
Whatshould they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
| | A. Path Optimizer | | B. Scoring Split | | C. Frequency Split |
C. Frequency Split
Explanation:
Frequency split is a journey builder activity that splits contacts based on how often they
have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.
Question # 7
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims
that, despite providing an updated email address, they are still receiving emails at an old
address. NTO confirms that the customer's new email address is stored in the target data
extension.
What is preventing the customer from receiving emails at their new address? | | A. The new email address is from an unsupported domain. | | B. The email address has not been updated in All Subscribers. | | C. The customer has not opted in again with the new address. |
B. The email address has not been updated in All Subscribers.
Explanation:
The email address has not been updated in All Subscribers is the correct answer. All
Subscribers is the master list of subscribers in Marketing Cloud, and it stores the email
address, subscriber key, and status for each subscriber. If a subscriber changes their email
address, it needs to be updated in All Subscribers as well as in any other data extensions
or lists that store the subscriber information. Otherwise, Marketing Cloud willstill send
emails to the old address stored in All Subscribers. You can learn more about this in
the Manage Subscribers module on Trailhead.
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What is the Salesforce Certified Marketing Cloud Email Specialist exam?
The Salesforce Certified Marketing Cloud Email Specialist exam is a certification aimed at individuals who want to demonstrate proficiency in email marketing within the Salesforce Marketing Cloud Email application.
Who is the target audience for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The target audience includes individuals with experience in
executing tactical and strategic email campaigns using Salesforce
Marketing Cloud Email tools.
What are the key components of the exam content?
The key components include email marketing best practices, message
design, subscriber and data management, inbox delivery, email
automation, and tracking and reporting metrics within the Marketing
Cloud Email application.
How many questions are on the Salesforce Marketing-Cloud-Email-Specialist Exam?
The exam consists of 60 multiple-choice/multiple-select questions.
What is the passing score for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The passing score is 65%.
How much time do candidates have to complete the exam?
Candidates have 90 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing-Cloud-Email-Specialist Exam?
The registration fee is USD 200 for Marketing Cloud Email Specialist Exam, plus applicable taxes.
Are there any prerequisites for the Salesforce Marketing-Cloud-Email-Specialist Exam?
There are no prerequisites, but attendance of Email Essentials (EEB101) course is recommended.
What preparation resources are recommended for the exam?
A combination of hands-on experience, training courses, Trailhead trails, RealBraindumps, and self-study is recommended.
How can candidates best optimize their chances of passing the Salesforce Marketing-Cloud-Email-Specialist Exam?
By thorough preparation including hands-on experience, training courses, Trailhead trails, and self-study.
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