Question # 1
| A marketing user wants to send an email template to a prospect list, but the specific email
template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue? | | A. Edit the list to be available for "Email Sanding" | | B. Edit the email template to make it available for "List Emails" | | C. Edit the list to be available for "Email Templates" | | D. Edit the email template and choose the appropriate list |
B. Edit the email template to make it available for "List Emails"
Explanation: According to the Salesforce documentation, the user should resolve the
issue of not being able to choose the specific email template when sending a new list email
by editing the email template to make it available for “List Emails”. An email template is a
reusable design that defines the content and layout of an email. An email template can be
configured to be available for different types of email sends, such as one-to-one emails, list
emails, or autoresponders. A list email is an email that is sent to a specific list of prospects,
such as a newsletter or a promotion. To use an email template for a list email, the user
must edit the email template and check the box for “List Emails” in the email template
settings. This will make the email template available to choose when sending a new list
email. Editing the list to be available for “Email Sending”, “Email Templates”, or editing the
email template and choosing the appropriate list are not the correct ways to resolve the
issue of not being able to choose the specific email template when sending a new list
email, as they are either irrelevant or incorrect options for the list or the email template
settings.
Question # 2
| An engagement studio program is created with an Email Send action step immediately
followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and
progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step? | | A. The prospect will immediately progress down the "Yes" path since the email was
opened. | | B. The prospect will progress down the 'Yes' path after waiting 1 more day since the email
was opened | | C. The prospect will progress down the 'No' path after waiting l day since the email open
did not occur on day 3. | | D. The prospect will immediately progress down the No' path since the email open did not occur on day 3. |
A. The prospect will immediately progress down the "Yes" path since the email was
opened.
Explanation: When an engagement studio program is created with an Email Send action
step immediately followed by an Email Open trigger step with a 3 day wait, it means that
the program will wait for up to 3 days for the prospect to open the email. If the prospect
opens the email within the 3 day period, they will immediately progress down the “Yes”
path (A). The prospect will not wait for any additional time after opening the email (B), nor
will they progress down the “No” path (C, D).
Question # 3
| LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use? | | A. Dynamic Content | | B. Form Handler | | C. Custom Redirect | | D. Marketing Cloud Account Engagement Form |
B. Form Handler
Explanation:
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform’s URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. References: [Marketing Cloud Account Engagement Form Handler]
Question # 4
| How do you use an automation rule to opt out prospects? | | A. Change prospect field value: 'Do Not Email' to 'Do Not Email | | B. You can't use an automation rule to opt-out prospects. | | C. Change prospect field value to Opt-out |
A. Change prospect field value: 'Do Not Email' to 'Do Not Email
Explanation:
You can use an automation rule to opt out prospects by changing their field value of ‘Do Not Email’ to ‘true’. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to ‘Opt-out’, since that is not a valid option for the ‘Do Not Email’ field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the ‘Do Not Email’ field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
Question # 5
| LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement? | | A. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce. | | B. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement. | | C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. | | D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement. |
C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
Explanation:
The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field. Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu
Question # 6
| A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again? | | A. All prospects on the recipient list | | B. All prospects in the program | | C. All prospects new to the program | | D. All prospects on the suppression list |
C. All prospects new to the program
Explanation:
The prospects that will process through the new step once the program is started again are all prospects new to the program. When a user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program, the new step will apply only to the prospects who enter the program after the program is resumed. The prospects who are already in the program will not go back to the new step, but will continue from their current position in the program. This is because a non-repeating engagement studio program allows prospects to go through the program only once and does not allow them to repeat any steps or actions. Therefore, the new step will not affect the prospects who have already processed through the program7. Option A is not correct because not all prospects on the recipient list will process through the new step once the program is started again. The recipient list is the list of prospects who are eligible to enter the program. However, some of the prospects on the recipient list might have already entered and completed the program before the new step was added. Those prospects will not process through the new step, as they have already exited the program7.
Option B is not correct because not all prospects in the program will process through the new step once the program is started again. The prospects in the program are the prospects who have entered the program and are either active or paused in the program. However, some of the prospects in the program might have already passed the position where the new step was added. Those prospects will not process through the new step, as they have already moved forward in the program7. Option D is not correct because none of the prospects on the suppression list will process through the new step once the program is started again. The suppression list is the list of prospects who are excluded from entering the program. The suppression list can be used to prevent prospects who are already customers, competitors, or partners from receiving marketing emails. The prospects on the suppression list will never enter or process through the program, regardless of the new step
Question # 7
| The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer | | A. Email Domain | | B. Company | | C. Assigned user | | D. Score |
D. Score
Explanation:
According to the Salesforce documentation, the “related” tab of the prospect record displays prospects that have the same score as the current prospect. The “related” tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The “related” tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the “related” tab, and they can also sort, filter, search, or export the “related” tab. The “related” tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the “related” tab, and they need to be added by the user in the column settings. The “related” tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The “related” tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. References: Salesforce documentation
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