Question # 1
| A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list? | | A. On the 'Sending' tab of the email template | | B. On the Testing' tab of the email template | | C. On the Testing' tab of the list email | | D. On the 'Sending' tab of the 1st email |
C. On the Testing' tab of the list email
Question # 2
| What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account? | | A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync. | | B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. | | C. You cannot sync with a sandbox at all |
A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
Explanation:
The limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account are: if connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync, and Marketing Cloud Account Engagement can’t “wipe” data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. A Salesforce Sandbox account is a copy of your production environment that you can use for testing and development purposes. Marketing Cloud Account Engagement Sandboxes are test versions of a Marketing Cloud Account Engagement Business Unit that you can provision within a Salesforce Sandbox.
However, Marketing Cloud Account Engagement Sandboxes have some limitations that you need to be aware of before using them. One limitation is that if you connect Marketing Cloud Account Engagement to a Salesforce Sandbox first, and then create a production connector, the prospects in your Marketing Cloud Account Engagement account will not automatically sync with the production environment. You will need to manually sync them or use an automation tool to do so. Another limitation is that Marketing Cloud Account Engagement cannot erase the data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector, such as prospects, fields, and assets. You will need to manually delete them before enabling the connector for your production instance, or else you will end up with duplicate or unwanted data in your Marketing Cloud Account Engagement account1112 References: 11: Marketing Cloud Account Engagement Sandboxes: What They Can, and Can’t Do12: Use Marketing Cloud Account Engagement Sandboxes
Question # 3
| Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials. | | A. The Grade as it includes personal information about the prospect. | | B. The Profile as It reflects LenoxSoft's ideal customer. | | C. The Campaign as it references the prospect's first touch point. | | D. The Score as it shows activities taken by the prospect. |
D. The Score as it shows activities taken by the prospect.
Explanation:
The score is a numerical value that indicates how interested a prospect is in your products or services based on their activities, such as email opens, clicks, form submissions, etc. The score helps marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in following up with IT professionals who are actively engaging with their marketing materials, so the score is the best indicator of their interest level. The grade is a letter value that indicates how well a prospect matches your ideal customer profile based on their attributes, such as industry, job title, location, etc. The grade helps marketers segment leads and target prospects who are a good fit for your business. The profile reflects Lenoxsoft’s ideal customer, but it does not show how engaged the prospect is. The campaign is the first touch point that brought the prospect to your website, such as a Google ad, an email, or a social media post. The campaign helps marketers track the source and effectiveness of their marketing channels, but it does not show how engaged the prospect is. References [Scoring and Grading Overview]
Question # 4
| What is true about building landing pages in Salesforce using the enhanced landing page
experience? | | A. When you create or edit an enhanced landing page, it is automatically published. | | B. The only way to add a Pardot form to page is by adding the iframe code in an HTML
component. | | C. The page can be associated to either a connected or unconnected campaign. | | D. Custom code and script can be added to the header or footer code. |
C. The page can be associated to either a connected or unconnected campaign.
Explanation: In the enhanced landing page experience within Salesforce, one of the key
features is the ability to associate a landing page with either a connected campaign
(directly linked to Salesforce campaigns for unified reporting and management) or an
unconnected campaign (used solely within Pardot). This flexibility allows marketers to tailor
their campaign management strategies according to their specific needs, enhancing the
integration and tracking of various marketing efforts directly from within Salesforce.
Question # 5
| LenoxSoft has an engagement studio program within a recipient list and a suppression list.
A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program? | | A. The prospect is marked as optad out. | | B. The prospect is removed from the recipient list | | C. The prospect is removed from the suppression list | | D. The prospect is removed from both the suppression list and the recipient list. |
C. The prospect is removed from the suppression list
Explanation: The scenario in which a prospect would be able to receive the emails in the
program is when the prospect is removed from the suppression list. A suppression list is a
list that prevents prospects from receiving emails from an engagement studio program,
even if they are in the recipient list. A recipient list is a list that defines the prospects who
are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the
prospect from the suppression list will allow them to receive the emails, as long as they are
still in the recipient list and not opted out. Removing the prospect from the recipient list,
marking the prospect as opted out, or removing the prospect from both the suppression list
and the recipient list will not allow them to receive the emails from the
program.
Question # 6
| By default Marketing Cloud Account Engagement will sync with what types of accounts in
Salesforce? | | A. Contact Accounts | | B. Lead Accounts | | C. Persons Accounts |
A. Contact Accounts
Explanation: By default, Marketing Cloud Account Engagement will sync with contact
accounts in Salesforce. Contact accounts are the standard account type in Salesforce,
where each account can have multiple contacts related to it. Marketing Cloud Account
Engagement can sync with contact accounts and their related contacts, leads, and
opportunities. However, Marketing Cloud Account Engagement can also sync with person
accounts in Salesforce, if they are enabled in your org. Person accounts are a special
account type in Salesforce, where each account is also a contact. Marketing Cloud Account
Engagement can sync with person accounts and their related opportunities, but not with
leads. To sync with person accounts, you need to enable the option in the Salesforce
connector settings in Marketing Cloud Account Engagement.
Question # 7
| When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy? | | A. Prospects clicked the unsubscribe link. | | B. Prospects clicked the call-to-action link multiple times. | | C. Prospects were removed from the recipient list after clicking the call-to-action link. | | D. Prospects were deleted after clicking the call-to-action link. |
B. Prospects clicked the call-to-action link multiple times.
Explanation:
The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. References: 4: Email Metrics
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