Question # 1
| What variable tag must be included in an email to allow prospects to manage their email
preferences? | | A. %%opt_out%% or %%email_preference_center%% | | B. %%unsubscribe %% or %% email_preference_ center %% | | C. %%opt_out%% report_spam %% | | D. %%unsubscribe % or %% opt_out %% |
B. %%unsubscribe %% or %% email_preference_ center %%
Explanation: According to the Salesforce documentation, the variable tag that must be
included in an email to allow prospects to manage their email preferences is
%%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder
that is replaced with a specific value when the email is sent. The %%unsubscribe%%
variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link
that allows the prospect to opt in or out of specific email lists or categories. Either of these
variable tags can be used to enable prospects to manage their email preferences, and they
are required by law in some countries. %%opt_out%% or %%email_preference_center%%,
%%opt_out%% report_spam%%, and %%unsubscribe%% or %%opt_out%% are not valid
variable tags that can be used to allow prospects to manage their email preferences, as
they are either incorrect or nonexistent.
Question # 2
| What are the daily system generated emails? | | A. Daily prospect activity emails (for all prospects)
| | B. Daily prospect activity emails (for my prospects)
| | C. Daily visitor activity emails
| | D. Prospect assignment notification
| | E. Daily prospect assignment emails
|
A. Daily prospect activity emails (for all prospects)
B. Daily prospect activity emails (for my prospects)
C. Daily visitor activity emails
E. Daily prospect assignment emails
Explanation: The daily system generated emails are: daily prospect activity emails (for all
prospects), daily prospect activity emails (for my prospects), daily visitor activity emails,
and daily prospect assignment emails. These are the emails that Marketing Cloud Account
Engagement sends to users based on their preferences, which provide a summary of the
activities and actions of prospects and visitors on a daily basis. Daily prospect activity
emails (for all prospects) show the activities of all prospects in your Marketing Cloud
Account Engagement account. Daily prospect activity emails (for my prospects) show the
activities of the prospects that are assigned to you. Daily visitor activity emails show the
activities of the anonymous visitors on your website. Daily prospect assignment emails
show the prospects that have been assigned to you or to other
users.
Question # 3
| The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information? | | A. Automation settings | | B. Scoring rules | | C. Prospect's Audits tab | | D. Lifecycle report |
D. Lifecycle report
Explanation:
According to the [Salesforce documentation], the best place to look for all automation rules and engagement studio programs that a prospect has been a member of is the Prospect’s Audits tab. This tab shows a detailed history of all the actions and activities that have occurred for a prospect, including the automation rules and engagement studio programs that they have been added to, removed from, or completed. The Automation settings, Scoring rules, and Lifecycle report do not provide this information, as they are related to the configuration, scoring, and reporting of the automation and engagement features, not the individual prospect’s history. References: [Salesforce documentation]
Question # 4
| Which three user role security limits can be added to an individual user account? (Choose three answers.) | | A. Max number of emails the user can send. | | B. Max number of prospects the user can manually delete. | | C. Max number of records a user can import. | | D. Max number of prospects the user can manually create. | | E. Max number of prospects the user can export. |
A. Max number of emails the user can send.
C. Max number of records a user can import.
E. Max number of prospects the user can export.
Explanation:
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export. User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
Question # 5
| Administrators can reset passwords for users | | A. True | | B. False |
A. True
Explanation: According to the Salesforce documentation, the answer is true.
Administrators can reset passwords for users. An administrator is a user who has the
highest level of permissions and access in Marketing Cloud Account Engagement, and who
can create and manage other users, roles, and settings. An administrator can reset
passwords for users in the Admin tab in Marketing Cloud Account Engagement, and they
can use different methods, such as:
Reset password for a single user: An administrator can reset the password for a
single user by accessing the user record in the User List, and clicking on the Reset
Password button. The administrator can then enter a new password for the user,
or generate a random password. The administrator can also choose to send an
email notification to the user with the new password.
Reset password for multiple users: An administrator can reset the password for
multiple users by selecting the users from the User List, and clicking on the Reset
Password option in the table actions. The administrator can then enter a new
password for the users, or generate a random password. The administrator can
also choose to send an email notification to the users with the new password.
Question # 6
| Which of the following can "unmatched" prospects? | | A. Automation Rules | | B. Dynamic Lists | | C. Segmentation Rules |
B. Dynamic Lists
Explanation: Dynamic lists are lists that automatically add or remove prospects based on
criteria that you define. Prospects can be “unmatched” from a dynamic list if they no longer
meet the criteria. For example, if you have a dynamic list of prospects who have opened an
email in the last 30 days, and a prospect does not open any email for 31 days, they will be
removed from the list. Automation rules and segmentation rules do not “unmatch”
prospects, they only apply actions to prospects that match the criteria.
Question # 7
| How can a prospect's score be changed? | | A. Through automation rules. | | B. Through scoring model changes. | | C. Through completion actions. | | D. All of the above. |
D. All of the above.
Explanation:
According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect’s score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect’s score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect’s score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect’s score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect’s score by a specific amount, or to reset a prospect’s score to zero. For example, a completion action can be created to decrease a prospect’s score by 5 points when the prospect unsubscribes from an email.
References: Salesforce documentation
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