Question # 1
| Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.) | | A. %%description%% | | B. %%name%% | | C. %%tittle%% | | D. %%form%% | | E. %%content%% |
A. %%description%%
C. %%tittle%%
E. %%content%%
Explanation:
The three variable tags that can be used on layout templates for landing pages are
%%description%%, %%title%%, and %%content%%. A layout template is a reusable
HTML template that defines the structure and style of your landing pages. A variable tag is
a placeholder that allows you to insert dynamic content into your layout template, such as
the landing page title, description, or form. You can use variable tags to customize your
layout template for different landing pages, without having to edit the HTML code every
time.
Question # 2
| An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day? | | A. A prospect arriving after the send date will remain on the step until a new send date is set | | B. A prospect arriving after the send date will skip the Send Email step. | | C. A Prospect arriving after the send date will be removed from the program. | | D. A Prospect arriving after the send date will be sent the email. |
D. A Prospect arriving after the send date will be sent the email.
Explanation:
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program ©. References: Work with Time and Pauses in Engagement Studio
Question # 3
| A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv? | | A. Create an automation rule based on product Name. | | B. Create a completion action based on Product Name. | | C. Create a dynamic list based on Product Name. | | D. Create a segmentation rule based on Product Name. |
D. Create a segmentation rule based on Product Name.
Explanation:
The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value. References [Segmentation Rules Overview]
Question # 4
| Which two considerations must be made when creating a repeating automation rule?
(Choose 2 answers) | | A. Setting how many prospects are allowed to match the repeating automation rule | | B. Setting a date for when prospects can no longer match the repeating automation rule | | C. Setting how many days must pass before a prospect can match the repeating
automation rule | | D. Setting the number of times a prospect can match the repeating automation rule |
C. Setting how many days must pass before a prospect can match the repeating
automation rule
D. Setting the number of times a prospect can match the repeating automation rule
Explanation: A repeating automation rule is a type of automation rule that allows
prospects to match the rule more than once, as long as they meet the criteria again. When
creating a repeating automation rule, two considerations must be made: setting how many
days must pass before a prospect can match the repeating automation rule again ©, and
setting the number of times a prospect can match the repeating automation rule in total (D).
These settings help prevent prospects from being over-marketed or receiving duplicate
actions. Setting how many prospects are allowed to match the repeating automation rule
(A) or setting a date for when prospects can no longer match the repeating automation rule
(B) are not available options for repeating automation rules.
Question # 5
| A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list? | | A. On the 'Sending' tab of the email template | | B. On the Testing' tab of the email template | | C. On the Testing' tab of the list email | | D. On the 'Sending' tab of the 1st email |
C. On the Testing' tab of the list email
Question # 6
| A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test? | | A. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens. | | B. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups. | | C. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens. | | D. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. |
D. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
Explanation:
The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior.
References: How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
Question # 7
| A Marketing Cloud Account Engagement administrator would like to enable bot protection
on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers | | A. Enable HTTPS | | B. Honeypot Technique | | C. Dependent Fields | | D. reCaptcha |
B. Honeypot Technique
D. reCaptcha
Explanation: According to the Salesforce documentation, the two Marketing Cloud
Account Engagement form actions that would accomplish enabling bot protection on their
forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent
automated bots from submitting forms and creating fake prospects. Honeypot technique is
a method that uses a hidden field in the form that is not visible to human users, but can be
detected by bots. If the hidden field is filled out, the form submission is rejected as a bot
submission. reCaptcha is a service that uses a challenge-response test to verify that the
form submitter is a human and not a bot. The user can enable either or both of these
options in the form settings to add bot protection to their forms. Enabling HTTPS, or
Hypertext Transfer Protocol Secure, is a method that encrypts the communication between
the user’s browser and the web server, but it does not prevent bots from submitting forms.
Dependent fields are fields that are displayed or hidden based on the value of another field,
but they do not prevent bots from submitting forms either.
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