Question # 1
| Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue? | | A. The data extension is marked as Sendable | | B. The data extension contains a Salesforce ID | | C. The Data extension is marked as Sendable and Testable | | D. The data extension is linked using the Contact Key |
A. The data extension is marked as Sendable
Explanation:
To resolve the issue of not being able to see the audience file in the data extension when scheduling the send, the admin should confirm that the data extension is marked as Sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. If the data extension is not marked as sendable, it will not appear as an option when selecting an audience for an email send. The other options are incorrect because:
The data extension contains a Salesforce ID. This is not a requirement for sending emails from a data extension. A Salesforce ID is only needed if NTO wants to use Marketing Cloud Connect to sync data between Marketing Cloud and Salesforce CRM.
The Data extension is marked as Sendable and Testable. This is not a valid option for marking a data extension. A data extension can only be marked as sendable or non-sendable; there is no testable option.
The data extension is linked using the Contact Key. This is not a requirement for sending emails from a data extension. The Contact Key is only needed if NTO wants to use Contact Builder to link data across different sources and channels.
Question # 2
| As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?<br> | | A. Use a web-safe font for text that closely matches the brand's custom font. | | B. Build an email as one image, with all text saved in the brand font. | | C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. | | D. Build an email using multiple images, with all text saved in the brand font. |
A. Use a web-safe font for text that closely matches the brand's custom font.
Explanation:
The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand’s custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers
Question # 3
| A Contact Delete request has been processed for subscribers who have been sent an
email. to previously in a northern action did NOT target all contacts in their account and a
significant number of contacts which are still remaining.
Which two data would still exist in the account?
(Choose 2 answers) | | A. Contact-specific data at the job level | | B. Contact data in non-send able data extensions | | C. General tracking data at the job level | | D. Contact data in send able data extensions |
A. Contact-specific data at the job level
C. General tracking data at the job level
Explanation: After a Contact Delete request has been processed for subscribers who have
been sent an email previously, the following data would still exist in the account:
Contact-specific data at the job level: This includes data such as open rate, click
rate, bounce rate, and unsubscribe rate for each individual contact who received
an email. This data is not deleted because it is used for reporting and analytics
purposes.
General tracking data at the job level: This includes data such as total number of
sends, opens, clicks, bounces, and unsubscribes for each email job. This data is
not deleted because it is used for reporting and analytics purposes. The other
options are incorrect because:
Contact data in non-sendable data extensions: This includes data such as name,
address, phone number, and other attributes for each contact. This data is deleted
because it is not used for sending emails and it is considered personal information.
Contact data in sendable data extensions: This includes data such as email
address and subscriber key for each contact. This data is deleted because it is
used for sending emails and it is considered personal information.
Question # 4
| A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind? | | A. Content Creator and Marketing Cloud Viewer | | B. Analyst and Marketing Cloud Viewer | | C. Data Manager and Analyst |
B. Analyst and Marketing Cloud Viewer
Explanation:
To give the marketing analyst access to all tracking data but no send activities, the admin should apply the Analyst and Marketing Cloud Viewer default user roles. The Analyst role allows the user to view tracking data, reports, and dashboards for all channels. The Marketing Cloud Viewer role allows the user to view content, subscribers, and data extensions, but not modify or send them
Question # 5
| Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
(Choose 2 answers) | | A. Email Performance by Device | | B. Time Between Send and Engagement | | C. Deliverability Complaint Rate | | D. Email Sending Performance Report |
A. Email Performance by Device
B. Time Between Send and Engagement
Explanation: To drive their mobile adoption strategy, NTO could use the following two
report types from the Discover Reporting Tool:
Email Performance by Device1: This report shows the number and percentage of
email opens and clicks by device type, such as desktop, mobile, or tablet. This
report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and content accordingly.
Time Between Send and Engagement2: This report shows the time elapsed
between when an email was sent and when a subscriber opened or clicked it. This
report can help NTO identify the best time to send emails to their subscribers
based on their device preferences and behavior patterns.
Question # 6
A restaurant supply company captures email subscribers and leads through trade shows.
They hold a giveaway at each trade show to entice booth visitors to leave their contact
information. In the past, they have used a fishbowl to capture business cards, but need to
update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt in
for a monthly newsletter.
Which two components are appropriate for this solution?
(Choose 2 answers) | | A. Microsite with Web Collect to store entrants on a data extension | | B. Microsite with Smart Capture to store entrants on a data extension | | C. Send Email Activity with a link to a subscription center. | | D. Data Extension with double opt-in status defined |
B. Microsite with Smart Capture to store entrants on a data extension
D. Data Extension with double opt-in status defined
Explanation:
Microsite with Smart Capture to store entrants on a data extension is the correct
component for capturing the contact information of the booth visitors. Smart Capture allows
creating a form that can validate the entries and prevent duplicates. Data Extension with
double opt-in status defined is the correct component for storing the entrants and their optin
status. Double opt-in is a best practice for email marketing and ensures that the entrants
have given their consent to receive the monthly newsletter.
Question # 7
| Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign
manager is out on parental leave.
How should NTO create a new user to fill in? | | A. Delete the campaign manager's user and create a new user | | B. Disable the campaign manager's user and create a new user | | C. Transfer the campaign manager's permissions to a new user | | D. Deactivate the campaign manager's license and assign it to the new user |
B. Disable the campaign manager's user and create a new user
Explanation:
To create a new user to fill in for a campaign manager who is out on parental leave, NTO
should disable the campaign manager’s user and create a new user. Disabling a user
means that NTO can temporarily deactivate a user’s access to Marketing Cloud without
deleting their user information or settings. Creating a new user means that NTO can add a new user with their own user information and settings. This way, NTO can reuse an
existing license without losing any data or configurations from the campaign manager’s
user. The other options are incorrect because:
Delete the campaign manager’s user and create a new user. This option will
create a new user to fill in for a campaign manager who is out on parental leave,
but it will also delete the campaign manager’s user information and settings
permanently. This means that NTO will lose any data or configurations associated
with the campaign manager’s user, such as roles, permissions, preferences,
reports, or dashboards.
Transfer the campaign manager’s permissions to a new user. This option will
create a new user to fill in for a campaign manager who is out on parental leave,
but it will also transfer the campaign manager’s permissions to the new user. This
means that NTO will change the access level of both users, which may cause
security or compliance issues.
Deactivate the campaign manager’s license and assign it to the new user. This
option will create a new user to fill in for a campaign manager who is out on
parental leave, but it will also deactivate the campaign manager’s license
permanently. This means that NTO will reduce their number of available licenses
by one, which may affect their future user management.
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