Question # 1
| A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers | | A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. | | B. The consultant should enable deep linking in Marketing Cloud Connect configuration. | | C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud. | | D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy. |
A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Explanation:
Each user should have a one-to-one relationship between Marketing Cloud and Sales Cloud to send emails from Sales Cloud, and the Create Email feature should be enabled on the user profile to allow users to create emails in Sales Cloud. B is incorrect because deep linking is not related to creating and sending emails from Sales Cloud. D is incorrect because Sales Cloud users do not need to have System Administrator Profile and a Role at the top of the Role Hierarchy to send emails from Sales Cloud.
Question # 2
| Setup Assistant provides information and resources for configuring a newMarketing Cloud
account.
Which two topics does Setup Assistant cover?
Choose 2 answers | | A. Enabling Mobile Connect | | B. Managing the Enhanced SFTP | | C. Configuring Journey Builder | | D. Setting up the Data Structure |
B. Managing the Enhanced SFTP
D. Setting up the Data Structure
Explanation: Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for
configuring the data structure in Marketing Cloud, such as creating data
extensions, importing data, setting up data retention policies, and managing
subscriber status.
Enabling Mobile Connect. This topic provides information and resources for
enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting
up short codes or long codes, creating text messages, and sending text
messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as
Journey Builder is a product that allows NTO to create and manage customer
journeys across various channels, such as email, mobile, social, or advertising.
However, Setup Assistant does not provide information or resources for
configuring Journey Builder; it only provides information or resources for
configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as
Enhanced SFTP is a feature that allows NTO to securely transfer files between
Marketing Cloud and external systems using SFTP protocol. However, Setup
Assistant does not provide information or resources for managing the Enhanced
SFTP; it only provides information or resources for managing Marketing Cloud
products that are included in the core subscription.
Question # 3
| As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?<br> | | A. Use a web-safe font for text that closely matches the brand's custom font. | | B. Build an email as one image, with all text saved in the brand font. | | C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. | | D. Build an email using multiple images, with all text saved in the brand font. |
A. Use a web-safe font for text that closely matches the brand's custom font.
Explanation:
The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand’s custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers
Question # 4
| Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks? | | A. IP Allowlist | | B. Field Level Encryption | | C. Advanced Audit Trail | | D. Single Sign on Authentication |
A. IP Allowlist
Explanation:
IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API
Question # 5
| A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber
attributes for their global regions. However, the admin notices accented characters in the
customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
(Choose 2 answers) | | A. Change Column Delimiter to | | B. Change Character Encoding to UTF-8 | | C. Select Unicode Output | | D. Change Format to xml |
B. Change Character Encoding to UTF-8
C. Select Unicode Output
Explanation:
Change Character Encoding to UTF-8 and Select Unicode Output are two settings that
could solve this issue. Character Encoding is a setting that determines how characters are
encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a
type of character encoding that supports all characters in the Unicode standard, including
accented characters. Unicode Output is a setting that enables the output file to be encoded
in UTF-8 format when exporting data from Marketing Cloud. By changing Character
Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented
characters are displayed correctly in the extracted file.
Question # 6
| A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior? | | A. Select ‘Identity Verification’ | | B. Select ‘Enable Audit Trail Data Collection’ | | C. Deselect ‘Exclude API Users From Password Expiration’ | | D. Deselect ‘Enable Username and Password for Web Services’ |
D. Deselect ‘Enable Username and Password for Web Services’
Explanation:
The security setting ‘Enable Username and Password for Web Services’ allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
Question # 7
| Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address? | | A. Cloud Pages URL AMP script function | | B. Web Analytics Connector | | C. Link Wrapping |
A. Cloud Pages URL AMP script function
Explanation:
To pass the email address of a subscriber to a landing page through a URL parameter from a promotional email securely, the admin should use the CloudPagesURL AMPscript function. This function encrypts the email address and other parameters and generates a unique URL for each subscriber. The landing page can then use the RequestParameter AMPscript function to decrypt the email address and other parameters
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FAQs of Marketing-Cloud-Administrator Exam
What
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what is the format?
The
exam consists of 60 multiple-choice/multiple-select questions and lasts 105
minutes.
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The
passing score for the exam is 67%.
Where
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Marketing-Cloud-Administrator exam?
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can find official resources on Salesforce
Trailhead and the Salesforce Certification Exam Guide.
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