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New Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam Practice Questions

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Last Updated On: 28-Mar-2025

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Question # 1

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?
A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Question # 2

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.

Question # 3

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit?
A. SOAP API Calls updating objects
B. CreateSalesforceObject() AMPscript
C. Login Calls
D. Bulk API

Question # 4

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?
A. Relational data extensions with primary keys to match subscribers with their data
B. Lst model and Groups in Single Send Journeys
C. Attribute group in Contact Builder for segmentation
D. Data Extension Entry Source in Journey Builder with a filter

Question # 5

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
A. Marketing Channel Manager Role
B. Regional or Local Administrator Role
C. Marketing Cloud Administrator Role
D. Email marketing manager role

Question # 6

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? Choose 2 answers
A. Does their License include support for REST APIs?
B. How many API calls are included in their License?
C. Does their License include the Large Data Extensions feature?
D. Why do they require 10 years of historical data in Marketing Cloud?

Question # 7

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place. What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
A. Regional store manager’s name and email address for each customer.
B. Each customer’s region code and the manager’s name and email address for each region code.
C. Name and email address for each regional store manager stored on a lookup table.
D. Region code, regional store manager’s name, and email address for each customer.

Salesforce Marketing-Cloud-Consultant Exam Dumps

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