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New Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam Practice Questions

Total 155 Questions

Last Updated On: 16-Jan-2025

Question # 1

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?
A. Data Filters
B. Attribute Groups
C. Publication Lists
D. Query Activities

Data Filters

Question # 2

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
D. Share Sales Cloud user licenses across Marketing Cloud users

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

Share Sales Cloud user licenses across Marketing Cloud users

Question # 3

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be: Imported iota a staging data extension. Separated into two different data extensions. Which automation should meet these requirements?
A. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query
Activity 2

Question # 4

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?
A. Relational data extensions with primary keys to match subscribers with their data
B. Lst model and Groups in Single Send Journeys
C. Attribute group in Contact Builder for segmentation
D. Data Extension Entry Source in Journey Builder with a filter

Lst model and Groups in Single Send Journeys

Question # 5

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder?
A. Define Goal, Send Email, Wait, Decision Split
B. Random Split, Send Email, Wait, Define Goal
C. Define Goal, Update Contact Data, Send Email, Wait
D. Update Contact Data, Wait, Send Email, Join

Define Goal, Update Contact Data, Send Email, Wait

Question # 6

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey. Shipping notices will be sent once a day. The shipping file will be placed on the FTP sometime after 4:00 p.m. The shipping data will be stored in the shipping Notice data extension. A field in the data extension will contain the shipping data. *The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships. Which workflow would most effectively enable NTO to do this?
A. Option A
B. Option B
C. Option C
D. Option D

Option A

Question # 7

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should be consultant recommend? Choose 2 answers
A. Use Synchronized Data Sources to obtain data from Sales Cloud.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attribute to store student data from Sales Cloud.
D. Use Data Designer to link student and alumni data to the contact record.

Use Synchronized Data Sources to obtain data from Sales Cloud.

Use Data Designer to link student and alumni data to the contact record.

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