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New Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam Practice Questions

Total 156 Questions

Last Updated On: 15-Apr-2025

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Question # 1

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed. What should the consultant do to diagnose the issue?
A. Initiate a log to troubleshoot package-related API calls.
B. Change the connection option to Scope by User.
C. Ensure the System User is assigned the Standard User Profile.
D. Manually clear the OAuth token to refresh the connection.

Initiate a log to troubleshoot package-related API calls.

Question # 2

Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect. Which two considerations should be made before implementing this solution? (Choose 2 answers)
A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
C. The OOTB Preference Center does not support Person Account
D. Multi-Org Connector does not support the OOTB Preference Center

The OOTB Connector cannot update Salesforce Sale Cloud Directly

The OOTB Preference Center does not support Person Account

Question # 3

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers
A. They may utilize an external FTP site.
B. The directory Is unable to be used by another File Drop Automation.
C. The directory used by the file trigger should be inside the import directory.
D. The directory cannot contain more than five file triggers.

The directory Is unable to be used by another File Drop Automation.

The directory used by the file trigger should be inside the import directory.

Question # 4

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?
A. Import the identified subscribers into a list when creating the send.
B. Create an exclusion data extension populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Question # 5

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Which method should be used to automate their monthly promotional email?
A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
C. Create a file drop automation which includes an Import File Activity and triggered send.
D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

Create a scheduled monthly automation which includes an Import File Activity and
triggered send.

Question # 6

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers
A. Select a source DE with a root relationship to the contact.
B. Make sure the contact is above the High Water Mark on the source data.
C. Import new subscribers to the All Subscribers table.
D. Fire the event in both Automation Studio and the Entry Event.

Select a source DE with a root relationship to the contact.

Make sure the contact is above the High Water Mark on the source data.

Question # 7

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to create an audience for this campaign? Choose 3 answers
A. Lifetime Purchase Value
B. Proximity to Store
C. Last Purchase Date
D. Conversion Rate
E. Ages in Household

Lifetime Purchase Value

Last Purchase Date

Conversion Rate

Salesforce Marketing-Cloud-Consultant Exam Dumps

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