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New Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Exam Practice Questions

Total 156 Questions

Last Updated On: 17-Feb-2025

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Question # 1

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
A. Analyst
B. Administrator
C. Data Manager
D. Content Creator

Analyst

Content Creator

Question # 2

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Question # 3

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two
A. Upgrade the MC account to ConnectedApp
B. Turn off link details tracking
C. Filter data
D. Turn off Individual Level Tracking

Upgrade the MC account to ConnectedApp

Turn off Individual Level Tracking

Question # 4

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What Should be recommended?
A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.

Recreate this external web form inside Marketing Cloud.

Question # 5

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated. What could be causing this?
A. The associated Contact should be updated to be injected
B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
C. Orders are not being updated from not meeting criteria to meeting criteria
D. Orders should be set up to allow injection upon update in Connect Configuration

Orders are not being updated from not meeting criteria to meeting criteria

Question # 6

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.

Delete data from the data extension prior to twelve months ago, then configure a
Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact
Builder.

Question # 7

A retail company’s database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier “Customer ID”. The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database. Which three key issues should be addressed? Choose 3 answers
A. What publication lists will be used?
B. Will the company need a custom preference center?
C. How will Marketing Cloud and the database synchronize?
D. Will new users have a “Customer ID”?
E. What will be used as Subscriber Key?

How will Marketing Cloud and the database synchronize?

Will new users have a “Customer ID”?

What will be used as Subscriber Key?

Salesforce Marketing-Cloud-Consultant Exam Dumps

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