Question # 1
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
| | A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
| | B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
| | C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
| | D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center. |
A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
Question # 2
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers
| | A. Select a source DE with a root relationship to the contact.
| | B. Make sure the contact is above the High Water Mark on the source data.
| | C. Import new subscribers to the All Subscribers table.
| | D. Fire the event in both Automation Studio and the Entry Event. |
A. Select a source DE with a root relationship to the contact.
B. Make sure the contact is above the High Water Mark on the source data.
Question # 3
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation
Choose 2 answers
| | A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
| | B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
pany. | | C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
| | D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
| | E. The email headers for EO will still reflect the private domain for NTO since that is the parent com |
C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
Question # 4
| Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers | | A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time. | | B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder. | | C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool. | | D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension. | | E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely |
B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Question # 5
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer? | | A. Create a one-to-one relationship between Orders and order_Details | | B. Create a one-to-one relationship between the contact record and Order_Details | | C. Create a one-to-one relationship between Order_Details and Products | | D. Create a one-to-many relationship between Orders and Order_Details
|
C. Create a one-to-one relationship between Order_Details and Products D. Create a one-to-many relationship between Orders and Order_Details
Question # 6
What statements are correct regarding Attribute Groups?
Choose 2 answers
| | A. They link data extensions to subscriber lists.
| | B. They link data extensions to contacts.
| | C. They link data extensions to other data extensions.
| | D. They link subscriber lists to contacts. |
B. They link data extensions to contacts.
C. They link data extensions to other data extensions.
Question # 7
How do you add a contact in contact builder?
Choose 2
| | A. Import to MyLists
| | B. Import to All Subscribers List
| | C. Import to DE | | D. Add manually to All Subscribers |
A. Import to MyLists
C. Import to DE
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