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New Salesforce Marketing Cloud Consultant CRT-550 Exam Practice Questions

Total 151 Questions

Last Updated On: 16-Jan-2025

Question # 1

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: * They currently have 3 million customers. * They email customers twice a week with no known deliverability issues. * Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? Choose 2 answers
A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
C. IP ramp-up is important to establish a positive sender reputation.
D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp-up is important to establish a positive sender reputation.

Question # 2

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed ?
A. AMPScript
B. HTML
C. CSS
D. SQL

SQL

Question # 3

Customer Event: * gather data through a tablet-based webform as part of a raffle into a data extension. * Winner is randomly selected. * After the event, an email should be sent to the participants to gather opt ins for marketing emails. Define 2 things necessary:
A. data extension with opt in status
B. Send email activity which contains a link to subscription center
C. WebCollect
D. SmartCapture

Send email activity which contains a link to subscription center

SmartCapture

Question # 4

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers
A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as the Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?

A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as the Subscriber Key?

Question # 5

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers
A. Use the web analytics platform to trigger behavioral remarketing emails.
B. Track web activity from a click on an email URL back to a specific email campaign.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Recognize web traffic as originating from email instead of another channel.
E. Match subscribers to web activity by passing Subscriber ID through email links.

Track web activity from a click on an email URL back to a specific email campaign.

Recognize web traffic as originating from email instead of another channel.

Match subscribers to web activity by passing Subscriber ID through email links.

Question # 6

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers
A. Business Units can have more than one parent Business Unit.
B. Subscribers can only appear in one Business Unit.
C. Business Units can mirror an organization's operational structure.
D. Business Units can share information with other Business Units.

Business Units can mirror an organization's operational structure.

Business Units can share information with other Business Units.

Question # 7

What are two ways Contact builder can alter the data in Data Extensions
A. Add Single Record
B. Extract Data
C. Clear Records

Add Single Record

Clear Records

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