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New Salesforce Marketing Cloud Consultant CRT-550 Exam Practice Questions

Total 151 Questions

Last Updated On: 17-Feb-2025

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Question # 1

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers
A. Business Units can have more than one parent Business Unit.
B. Subscribers can only appear in one Business Unit.
C. Business Units can mirror an organization's operational structure.
D. Business Units can share information with other Business Units.

Business Units can mirror an organization's operational structure.

Business Units can share information with other Business Units.

Question # 2

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings * Data for the campaign will be in two data extensions: Customer and New Accounts * The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. * The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m. Which automated workflow meets the customer's requirements?
A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

Question # 3

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud. Which three steps should the consultant use in the solution
A. Enable triggered sends on the Lead object in configuration
B. Write an Apex Trigger on the Lead object
C. Create the triggered send definition in the sales cloud
D. Create the triggered send definition in the marketing cloud
E. Put a SOAP API in place via the marketing cloud API

Enable triggered sends on the Lead object in configuration

Write an Apex Trigger on the Lead object

Create the triggered send definition in the marketing cloud

Question # 4

What are data extension data retention policies?
A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
B. Settings to control when a data extension creates a back-up of the data it contains.
C. Settings to define when a data extension or the data within the data extension is deleted.
D. Settings to prevent users from deleting a Data Extension created by another user.

Settings to define when a data extension or the data within the data extension is deleted.

Question # 5

Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
A. Re-entry anytime
B. Re-entry only after exit
C. No re-entry

Re-entry anytime

Question # 6

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out? Select one.
A. High Watermark if journey builder
B. Preference center is too strict
C. Deliverability issues on account
D. Email frequency too high

High Watermark if journey builder

Question # 7

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: * Maintain NTO's master suppression list * Configure data relationships * Create new subscriber attributes Which role should be assigned to the IT staff member?
A. Analyst
B. Data Manager
C. Administrator
D. Content Creator

Data Manager

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