Question # 1
| Which setup allows for data extensions to be used by child business units in a Marketing Cloud Engagement account? | | A. Shared Data Extensions | | B. Salesforce Data Extensions | | C. Synchronized Data Extensions |
A. Shared Data Extensions
Shared Data Extensions in Salesforce Marketing Cloud allow data extensions to be accessible across multiple business units within an account. This setup enables parent and child business units to access and use the same data extensions, facilitating data consistency and shared marketing efforts across the organization.
Why Not Salesforce or Synchronized Data Extensions: Salesforce Data Extensions are used for CRM data, and Synchronized Data Extensions are for syncing with Salesforce objects. Shared Data Extensions are explicitly designed for sharing data across business units.
Salesforce Documentation Reference: Refer to Shared Data Extensions for further details.
Question # 2
| Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists? | | A. All Contacts are included on All Subscribers once messaged via email. | | B. All Contacts and All Subscribers are included on one list and cannot be separated. | | C. All Contacts and All Subscribers are two separate lists with no overlap. |
A. All Contacts are included on All Subscribers once messaged via email.
Explanation:
In Salesforce Marketing Cloud Engagement, "All Contacts" and "All Subscribers" serve different but interconnected purposes. "All Contacts" encompasses every individual stored within the Marketing Cloud, regardless of their channel engagement (e.g., email, SMS). Once a contact is engaged via email, they are automatically included in the "All Subscribers" list, which is specifically for email channel communications.
This inclusion ensures that email engagement, preferences, and history are tracked and managed centrally, allowing for effective segmentation, targeting, and compliance management. It's crucial for marketing associates to understand this relationship to maintain data hygiene and ensure accurate targeting and reporting.
References: Salesforce Marketing Cloud documentation on Contact Management elaborates on the distinction and relationship between All Contacts and All Subscribers, providing insights into how contacts transition between these lists based on their engagement and interactions.
Question # 3
| DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest? | | A. Use decision splits to separate the audience based on location. | | B. Create a Journey for each location. | | C. Send the entire journey to available contacts. |
A. Use decision splits to separate the audience based on location.
Explanation:
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.
Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.
Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.
Question # 4
| Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall.
When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product? | | A. Ensure deduplication is not selected, | | B. Utilize transactional send classification. | | C. Disable Auto-suppression list. |
A. Ensure deduplication is not selected,
To ensure that a subscriber who purchased multiple recalled products receives an email for each product, deduplication should not be selected. This allows Salesforce Marketing Cloud to send multiple emails to the same subscriber based on each unique product in the recall list.
Why Avoid Deduplication: Deduplication limits each subscriber to a single email per send. Disabling it allows subscribers to receive distinct emails for each product they own.
Salesforce Documentation Reference: For details, refer to Deduplication Settings.
Question # 5
| What impact does a field marked as Nullable have when importing a file into a data extension? | | A. The field is NOT required in the file being imported. | | B. The field is required but can have blank values. | | C. The field only accepts true or false values. |
A. The field is NOT required in the file being imported.
Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record. This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.
Question # 6
| A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data? | | A. Number | | B. Boolean | | C. Text |
B. Boolean
Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.
Question # 7
| Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction.
In a journey, how should an associate control repeat messages? | | A. No Re-Entry | | B. Re-Entry Anytime | | C. Re-Entry only after exiting |
C. Re-Entry only after exiting
To manage follow-up messages in a journey, the "Re-Entry only after exiting" setting allows contacts to re-enter the journey after they have fully exited it. This is ideal for controlling repeated messages in scenarios like abandoned cart follow-ups, where you want to avoid sending repeat messages too frequently.
Why Re-Entry Only After Exiting is Ideal: It prevents contacts from re-entering the journey repeatedly while they are still in it, reducing potential customer frustration from receiving redundant messages.
Salesforce Documentation Reference: See Journey Builder Entry Settings for further insights.
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The exam format consists of 40
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achieve a passing score of 65%, you will need a solid grasp of five key areas:
- Marketing
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Expect questions on campaign strategy, customer journeys, and various
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- Marketing
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What is the Salesforce Marketing Associate Credential?
The Salesforce Marketing Associate Credential is an entry-level certification aimed at individuals interested in starting a career in marketing within the Salesforce ecosystem.
What is the target audience for the Salesforce Marketing Associate Exam?
The typical candidate for the Salesforce Marketing Associate Credential has up to 6 months of experience with Salesforce Marketing Cloud Engagement and is interested in exploring marketing roles and tools.
What are the key areas of knowledge required for the Salesforce Marketing Associate Certification Exam?
Candidates should understand general marketing concepts, have foundational knowledge of Marketing Cloud Engagement components, know how to navigate Marketing Cloud Engagement and use its features, understand digital marketing tools, be familiar with email tools and features, comprehend journeys and Journey Builder, and understand reporting and analytics capabilities.
What is the purpose of the Salesforce Marketing Associate Exam Guide?
The exam guide helps candidates evaluate their readiness for the Salesforce Certified Marketing Associate Exam by providing information about the target audience, recommended training, exam objectives, and strategies for preparation.
How many questions are in the Salesforce Marketing Associate Exam, and what is the passing score?
The exam consists of 40 multiple-choice questions and up to 5 non-scored questions. A passing score is 65%.
What is the time allotted to complete the Salesforce Marketing Associate Exam?
Candidates have 70 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing Associate Exam?
The registration fee is USD $75 plus applicable taxes as required per local law.
Is there a fee for retaking the Salesforce Marketing Associate Exam?
No, there is no fee for retaking the exam.
How can the Salesforce Marketing Associate Exam be delivered?
The exam can be delivered either onsite at a testing center or in an online proctored environment.
Are candidates required to have any prerequisites for taking the Salesforce Marketing Associate Exam?
No, there are no prerequisites for the exam.
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