Question # 1
| Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to
complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails? | | A. Make sure that subject lines are ambiguous and general. | | B. Ensure transactional message subject lines are promotional. | | C. Capture explicit consent from users |
C. Capture explicit consent from users
Explanation: In the context of sending unsolicited emails, best practices dictate the
importance of capturing explicit consent from users. This means that individuals should
knowingly and willingly agree to receive emails from a brand or company, typically through
an opt-in mechanism. Explicit consent ensures that recipients are interested in the content
being sent to them, which significantly reduces the likelihood of complaints and the risk of
emails being blocked by Internet Service Providers (ISPs).
Obtaining explicit consent is not only a best practice but also a requirement under various
data protection and privacy laws, such as GDPR in Europe. These regulations mandate
clear and affirmative consent for receiving marketing communications, thereby protecting
users from unsolicited emails and enhancing the integrity of email marketing practices.
References: Best practices and regulatory compliance guidelines, such as those outlined in
GDPR and other email marketing regulations, emphasize the importance of explicit consent
in building a healthy email list and maintaining positive engagement with recipients.
Question # 2
| DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest? | | A. Use decision splits to separate the audience based on location. | | B. Create a Journey for each location. | | C. Send the entire journey to available contacts. |
A. Use decision splits to separate the audience based on location.
Explanation:
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.
Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.
Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.
Question # 3
| The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.
Which functionality should the associate use? | | A. Web Collect | | B. MobileConnect | | C. Smart Capture |
C. Smart Capture
Explanation:
When the marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information that feeds directly into a data extension in Marketing Cloud Engagement, the most appropriate functionality to use is Smart Capture. Smart Capture is a form tool available in Salesforce Marketing Cloud that allows users to easily create and customize forms to collect data from visitors on web pages or landing pages.
By using Smart Capture, the team can design forms that align with their branding and specific data collection needs, and directly link the form to a data extension where the collected contact information is stored. This seamless integration facilitates efficient data collection and management, enabling the team to quickly leverage the collected data for marketing campaigns and engagement activities.
References: Salesforce Marketing Cloud documentation on Smart Capture provides detailed instructions on how to set up and use the tool for data collection on landing pages, including how to connect forms to data extensions for automatic data capture and storage.
Question # 4
A marketing associate needs to select a content block within Content Builder for an email
template with the following requirements:
- There are two separate content versions available.
- The two content versions will need to be evaluated on performance.
- The two content versions will need to be contained into one content block.
Which content block should the associate use? | | A. A/B Test Content | | B. HTML Content | | C. Dynamic Content |
A. A/B Test Content
Explanation: For an email template that requires two separate content versions to be
evaluated on performance within a single content block, the associate should use an A/B
Test Content block in Content Builder. This feature allows for the creation of two variations
of content within the same block, with the system automatically splitting the audience to
receive either version A or B. Performance metrics can then be analyzed to determine
which version performed better, enabling data-driven decisions for future content
strategies.
Question # 5
| The marketing team at Cloud Kicks has identified an audience for their upcoming journey
that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey? | | A. Audience | | B. Salesforce Data Entry Event | | C. Data Extension |
C. Data Extension
Explanation: For Cloud Kicks' requirement to refresh an audience daily for an upcoming
journey using a data filter in Automation Studio, the most suitable entry source for the
journey would be a Data Extension. Data Extensions in Salesforce Marketing Cloud are
powerful tools for managing and storing customer data. They can be easily integrated with Automation Studio, where a data filter can be applied to refresh the audience data on a
daily basis.
By using a Data Extension as the entry source, the marketing team can ensure that the
audience for their journey is dynamically updated based on the criteria set in the data filter.
This ensures that the journey is always targeting the most relevant and up-to-date
audience segment, thereby increasing the effectiveness of the marketing efforts.
References: Salesforce Marketing Cloud's documentation on Journey Builder and
Automation Studio provides detailed insights on how to leverage Data Extensions as entry
sources for journeys and how to utilize data filters in Automation Studio to dynamically
update these audiences.
Question # 6
| A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension? | | A. Order ID | | B. Subscriber ID | | C. Product ID |
B. Subscriber ID
Explanation:
In the Send Relationship section of a data extension, the Subscriber ID should be used as it links the data extension to the subscribers within Salesforce Marketing Cloud. This ensures that the email is sent to the correct subscriber by matching the Subscriber ID with the unique identifier in the Marketing Cloud subscriber list.
Importance of Subscriber ID: This ID is essential for tracking and linking interactions, and ensuring that each email is accurately associated with the correct recipient within the journey.
Salesforce Documentation Reference: For more information on Send Relationships, see Setting Up Sendable Data Extensions.
Question # 7
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a
data extension which has the following three attributes:
- ContactID contains the unique identifier for the contact
- MobileNumber contains the mobile number of the contact
- EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure
no duplicates are included in the data? | | A. EmailAddress | | B. MobileNumber | | C. ContactID |
C. ContactID
Explanation: For the marketing associate at Cloud Kicks importing a list of contacts into a
data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best
choice for the primary key would be ContactID. The primary key in a data extension is used
to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is
described as the unique identifier for each contact, it naturally serves as the most
appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email
addresses or mobile numbers over time. This approach aligns with best practices in
database management and data integrity.
References: Salesforce Marketing Cloud documentation emphasizes the importance of
selecting an appropriate primary key for data extensions to maintain data quality and
ensure the uniqueness of records.
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The exam format consists of 40
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What is the Salesforce Marketing Associate Credential?
The Salesforce Marketing Associate Credential is an entry-level certification aimed at individuals interested in starting a career in marketing within the Salesforce ecosystem.
What is the target audience for the Salesforce Marketing Associate Exam?
The typical candidate for the Salesforce Marketing Associate Credential has up to 6 months of experience with Salesforce Marketing Cloud Engagement and is interested in exploring marketing roles and tools.
What are the key areas of knowledge required for the Salesforce Marketing Associate Certification Exam?
Candidates should understand general marketing concepts, have foundational knowledge of Marketing Cloud Engagement components, know how to navigate Marketing Cloud Engagement and use its features, understand digital marketing tools, be familiar with email tools and features, comprehend journeys and Journey Builder, and understand reporting and analytics capabilities.
What is the purpose of the Salesforce Marketing Associate Exam Guide?
The exam guide helps candidates evaluate their readiness for the Salesforce Certified Marketing Associate Exam by providing information about the target audience, recommended training, exam objectives, and strategies for preparation.
How many questions are in the Salesforce Marketing Associate Exam, and what is the passing score?
The exam consists of 40 multiple-choice questions and up to 5 non-scored questions. A passing score is 65%.
What is the time allotted to complete the Salesforce Marketing Associate Exam?
Candidates have 70 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing Associate Exam?
The registration fee is USD $75 plus applicable taxes as required per local law.
Is there a fee for retaking the Salesforce Marketing Associate Exam?
No, there is no fee for retaking the exam.
How can the Salesforce Marketing Associate Exam be delivered?
The exam can be delivered either onsite at a testing center or in an online proctored environment.
Are candidates required to have any prerequisites for taking the Salesforce Marketing Associate Exam?
No, there are no prerequisites for the exam.
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