Question # 1
| What is a benefit of enrolling new contacts into a nurture campaign? | | A. Communicates previous discount opportunities missed | | B. Helps meet the number of outbound emails each month that management wants sent | | C. Introduces potential customers to the brand |
C. Introduces potential customers to the brand
Explanation:
Enrolling new contacts into a nurture campaign is beneficial as it introduces them to the brand gradually, helping them learn about the brand’s values, products, and services. Nurture campaigns are designed to build relationships over time, increasing engagement and fostering brand loyalty.
Purpose of Nurture Campaigns: These campaigns help educate potential customers and keep them engaged with relevant content.
Salesforce Documentation Reference: Refer to Nurture Campaign Best Practices.
Question # 2
| The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness? | | A. Open Rate | | B. Bounce Rate | | C. Click-to-Open Rate |
C. Click-to-Open Rate
Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.
Question # 3
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a
data extension which has the following three attributes:
- ContactID contains the unique identifier for the contact
- MobileNumber contains the mobile number of the contact
- EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure
no duplicates are included in the data? | | A. EmailAddress | | B. MobileNumber | | C. ContactID |
C. ContactID
Explanation: For the marketing associate at Cloud Kicks importing a list of contacts into a
data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best
choice for the primary key would be ContactID. The primary key in a data extension is used
to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is
described as the unique identifier for each contact, it naturally serves as the most
appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email
addresses or mobile numbers over time. This approach aligns with best practices in
database management and data integrity.
References: Salesforce Marketing Cloud documentation emphasizes the importance of
selecting an appropriate primary key for data extensions to maintain data quality and
ensure the uniqueness of records.
Question # 4
| Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.
Which status describes the issue? | | A. Unsubscribed | | B. Bounce | | C. Held |
B. Bounce
The Bounce status describes the issue when subscribers complain about not receiving a newsletter they signed up for, and tracking information indicates the email server rejected the email. A bounced email is one that could not be delivered to the recipient's inbox due to various reasons, such as an incorrect email address, a full inbox, or server issues. The Bounce status helps identify and manage undeliverable email addresses.
Question # 5
| Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize? | | A. Delivery Profile | | B. Sender Profile | | C. Security Settings |
A. Delivery Profile
Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.
Question # 6
| Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a
way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend? | | A. Enable content tags | | B. Create custom folder permissions | | C. Organize folders alphabetically. |
A. Enable content tags
Explanation: Content tags in Salesforce Marketing Cloud are designed to categorize
content by various criteria, such as marketing tactics, geography, and product lines.
Enabling and using content tags allows users to apply descriptive labels to content within
the Marketing Cloud, making it easier to organize, search, and report on content. This
feature supports a more structured and accessible content management system, which is
particularly useful for teams overseeing complex marketing strategies with diverse content
needs across different segments and regions.
Question # 7
| Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send? | | A. Send Classification | | B. Sender Profile | | C. Delivery Profile |
A. Send Classification
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.
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The exam format consists of 40
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- Marketing
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- Marketing
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design effective nurture programs.
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optimal campaign performance.
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and Analytics (10%): Demonstrate your ability to track campaign
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What is the Salesforce Marketing Associate Credential?
The Salesforce Marketing Associate Credential is an entry-level certification aimed at individuals interested in starting a career in marketing within the Salesforce ecosystem.
What is the target audience for the Salesforce Marketing Associate Exam?
The typical candidate for the Salesforce Marketing Associate Credential has up to 6 months of experience with Salesforce Marketing Cloud Engagement and is interested in exploring marketing roles and tools.
What are the key areas of knowledge required for the Salesforce Marketing Associate Certification Exam?
Candidates should understand general marketing concepts, have foundational knowledge of Marketing Cloud Engagement components, know how to navigate Marketing Cloud Engagement and use its features, understand digital marketing tools, be familiar with email tools and features, comprehend journeys and Journey Builder, and understand reporting and analytics capabilities.
What is the purpose of the Salesforce Marketing Associate Exam Guide?
The exam guide helps candidates evaluate their readiness for the Salesforce Certified Marketing Associate Exam by providing information about the target audience, recommended training, exam objectives, and strategies for preparation.
How many questions are in the Salesforce Marketing Associate Exam, and what is the passing score?
The exam consists of 40 multiple-choice questions and up to 5 non-scored questions. A passing score is 65%.
What is the time allotted to complete the Salesforce Marketing Associate Exam?
Candidates have 70 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing Associate Exam?
The registration fee is USD $75 plus applicable taxes as required per local law.
Is there a fee for retaking the Salesforce Marketing Associate Exam?
No, there is no fee for retaking the exam.
How can the Salesforce Marketing Associate Exam be delivered?
The exam can be delivered either onsite at a testing center or in an online proctored environment.
Are candidates required to have any prerequisites for taking the Salesforce Marketing Associate Exam?
No, there are no prerequisites for the exam.
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