Question # 1
| Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall.
When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product? | | A. Ensure deduplication is not selected, | | B. Utilize transactional send classification. | | C. Disable Auto-suppression list. |
A. Ensure deduplication is not selected,
To ensure that a subscriber who purchased multiple recalled products receives an email for each product, deduplication should not be selected. This allows Salesforce Marketing Cloud to send multiple emails to the same subscriber based on each unique product in the recall list.
Why Avoid Deduplication: Deduplication limits each subscriber to a single email per send. Disabling it allows subscribers to receive distinct emails for each product they own.
Salesforce Documentation Reference: For details, refer to Deduplication Settings.
Question # 2
| A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data? | | A. Number | | B. Boolean | | C. Text |
B. Boolean
Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.
Question # 3
| Which setup allows for data extensions to be used by child business units in a Marketing Cloud Engagement account? | | A. Shared Data Extensions | | B. Salesforce Data Extensions | | C. Synchronized Data Extensions |
A. Shared Data Extensions
Shared Data Extensions in Salesforce Marketing Cloud allow data extensions to be accessible across multiple business units within an account. This setup enables parent and child business units to access and use the same data extensions, facilitating data consistency and shared marketing efforts across the organization.
Why Not Salesforce or Synchronized Data Extensions: Salesforce Data Extensions are used for CRM data, and Synchronized Data Extensions are for syncing with Salesforce objects. Shared Data Extensions are explicitly designed for sharing data across business units.
Salesforce Documentation Reference: Refer to Shared Data Extensions for further details.
Question # 4
| Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send? | | A. Send Classification | | B. Sender Profile | | C. Delivery Profile |
A. Send Classification
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.
Question # 5
| A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use? | | A. Commercial | | B. Transactional | | C. Account Default |
C. Account Default
Explanation:
For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the "Commercial" CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.
Question # 6
| Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize? | | A. Delivery Profile | | B. Sender Profile | | C. Security Settings |
A. Delivery Profile
Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.
Question # 7
| Management at Northern Trail Outfitters would like to start sending personalized emails to
its customers.
Which tools should an associate use to accomplish this? | | A. Marketing Cloud Intelligence, Mobile Studio | | B. Email Studio, Journey Builder | | C. Advertising Studio, Social Studio |
B. Email Studio, Journey Builder
Explanation: For Northern Trail Outfitters to start sending personalized emails to its
customers, the ideal tools within Salesforce Marketing Cloud are Email Studio and Journey
Builder. Email Studio provides comprehensive capabilities for creating, designing, and
sending personalized emails at scale. It allows for the use of dynamic content,
personalization strings, and data-driven segmentation to tailor each email to the recipient's
preferences, behaviors, and demographics.
Journey Builder complements Email Studio by enabling the creation of automated, multistep
customer journeys. With Journey Builder, personalized emails can be part of a larger,
orchestrated customer experience that spans across multiple channels and touchpoints.
This combination of tools allows for highly personalized and timely interactions with
customers, enhancing engagement and fostering stronger relationships.
References: Salesforce Marketing Cloud documentation provides extensive resources on
how to leverage Email Studio for personalized email creation and Journey Builder for
designing comprehensive customer journeys that include personalized email
communications.
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What is the Salesforce Marketing Associate Credential?
The Salesforce Marketing Associate Credential is an entry-level certification aimed at individuals interested in starting a career in marketing within the Salesforce ecosystem.
What is the target audience for the Salesforce Marketing Associate Exam?
The typical candidate for the Salesforce Marketing Associate Credential has up to 6 months of experience with Salesforce Marketing Cloud Engagement and is interested in exploring marketing roles and tools.
What are the key areas of knowledge required for the Salesforce Marketing Associate Certification Exam?
Candidates should understand general marketing concepts, have foundational knowledge of Marketing Cloud Engagement components, know how to navigate Marketing Cloud Engagement and use its features, understand digital marketing tools, be familiar with email tools and features, comprehend journeys and Journey Builder, and understand reporting and analytics capabilities.
What is the purpose of the Salesforce Marketing Associate Exam Guide?
The exam guide helps candidates evaluate their readiness for the Salesforce Certified Marketing Associate Exam by providing information about the target audience, recommended training, exam objectives, and strategies for preparation.
How many questions are in the Salesforce Marketing Associate Exam, and what is the passing score?
The exam consists of 40 multiple-choice questions and up to 5 non-scored questions. A passing score is 65%.
What is the time allotted to complete the Salesforce Marketing Associate Exam?
Candidates have 70 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing Associate Exam?
The registration fee is USD $75 plus applicable taxes as required per local law.
Is there a fee for retaking the Salesforce Marketing Associate Exam?
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How can the Salesforce Marketing Associate Exam be delivered?
The exam can be delivered either onsite at a testing center or in an online proctored environment.
Are candidates required to have any prerequisites for taking the Salesforce Marketing Associate Exam?
No, there are no prerequisites for the exam.
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