Question # 1
| A marketing associate wants to ensure that valid and clean data is being captured in a data extension.
What should help promote good data quality? | | A. Proper data types on each field | | B. Data Retention Policies | | C. Default values on each field |
A. Proper data types on each field
Explanation:
Using proper data types on each field in a data extension helps ensure that only valid data is entered and stored. Defining specific data types (e.g., Text, Number, Date) enforces data validation, which reduces the risk of errors and improves overall data quality. By setting appropriate data types, data integrity is maintained, and downstream processes can operate more effectively.
Why Proper Data Types Matter: They help prevent input errors and ensure data consistency, making data extensions more reliable for segmentation, personalization, and reporting.
Salesforce Documentation Reference: Check Data Extension Field Types for guidelines on selecting proper data types for data extension fields.
Question # 2
| Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and
is used for weekly promotions. Additionally, when subscribers sign up to be notified about
specific products, they are added to the same data extension. Which step should the marketing associate take to ensure subscribers receive only one
copy of the weekly email as intended? | | A. Create a filtered data extension to remove duplicate products | | B. Ensure the box is checked for de-duplicate by email address. | | C. Run an automation that removes duplicate subscribers at send time. |
B. Ensure the box is checked for de-duplicate by email address.
Explanation:
To ensure subscribers receive only one copy of the weekly email as intended, even if they
are added to the primary data extension for multiple product notifications, the marketing
associate should ensure that the option to de-duplicate by email address is selected during
the email send process. This feature checks for and removes any duplicate email
addresses within the send list, ensuring each subscriber receives only one copy of the
email, regardless of how many times their email address appears in the data extension.
Question # 3
| Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.
Which marketing practice should the associate apply? | | A. Include personal data for the customer to easily access. | | B. Utilize first-party data to personalize the customer experience. | | C. Promote products that the customer might be interested in. |
B. Utilize first-party data to personalize the customer experience.
Explanation:
When building trust with customers through an onboarding campaign, it's essential to create a personalized experience that makes new customers feel valued and understood. Utilizing first-party data—information directly collected from customers through their interactions with the brand—enables the associate to tailor the onboarding experience to each customer's preferences, behaviors, and history.
Personalization can range from addressing the customer by name to recommending products or services based on their past interactions or expressed preferences. This approach not only enhances the customer experience but also fosters a sense of trust and connection between the customer and the brand.
References: Best practices in marketing emphasize the importance of leveraging first-party data for personalization, as detailed in various marketing publications and resources. Personalization is widely recognized as a key factor in building customer trust and enhancing engagement.
Question # 4
| Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have
interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those
subscribers? | | A. Decision Split | | B. Random Split | | C. Engagement Split |
C. Engagement Split
Explanation: To send a special message to subscribers who have interacted with its email
messages within the same journey, Northern Trail Outfitters should use an Engagement
Split in Journey Builder. The Engagement Split activity allows for the segmentation of
subscribers based on their interactions with previous emails, such as opens or clicks. This
enables the creation of a targeted segment of engaged subscribers to whom the special
message can be sent, enhancing the relevance and effectiveness of the communication.
Question # 5
| A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed? | | A. Stop the journey and restart it when codes are active. | | B. Update the Wait Activity in the journey to the correct date. | | C. Pause the journey and restart it when codes are active. |
C. Pause the journey and restart it when codes are active.
Explanation:
If an issue arises where discount codes will be unavailable for 2 days and the second email in the journey contains a discount code scheduled to be sent the following morning, the associate should pause the journey and restart it when the codes are active. Pausing the journey temporarily halts all activities without losing the progress or data of the contacts already in the journey. Once the discount codes are available, the journey can be restarted, ensuring that the communications are relevant and accurate.
Question # 6
| Which key allows marketers to manage customers subscribed to multiple channels as one unique profile? | | A. Primary Key | | B. Contact Key | | C. API Key |
B. Contact Key
Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross-channel marketing.
Question # 7
| Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud? | | A. By restricting access to NTO's brand-specific content | | B. By eliminating the need for user roles and permissions | | C. By limiting the creation of new items for NTO's campaigns |
A. By restricting access to NTO's brand-specific content
Explanation:
Using multiple business units in Marketing Cloud allows Northern Trail Outfitters (NTO) to manage its multiple divisions and brands more effectively by restricting access to brand-specific content. Each business unit can be set up to represent a different brand or division, with its own content, subscribers, and user permissions. This organizational structure ensures that marketing initiatives remain distinct and relevant to each brand, while also maintaining data integrity and security by controlling user access to specific business units and their associated content.
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The exam format consists of 40
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- Marketing
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Expect questions on campaign strategy, customer journeys, and various
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- Marketing
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- Email
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section will test your ability to create targeted email campaigns and
design effective nurture programs.
- Data
Management (18%): Data is the lifeblood of marketing automation. This
section will ensure you understand how to manage contacts, leverage data
extensions for audience segmentation, and maintain data hygiene for
optimal campaign performance.
- Reporting
and Analytics (10%): Demonstrate your ability to track campaign
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What is the Salesforce Marketing Associate Credential?
The Salesforce Marketing Associate Credential is an entry-level certification aimed at individuals interested in starting a career in marketing within the Salesforce ecosystem.
What is the target audience for the Salesforce Marketing Associate Exam?
The typical candidate for the Salesforce Marketing Associate Credential has up to 6 months of experience with Salesforce Marketing Cloud Engagement and is interested in exploring marketing roles and tools.
What are the key areas of knowledge required for the Salesforce Marketing Associate Certification Exam?
Candidates should understand general marketing concepts, have foundational knowledge of Marketing Cloud Engagement components, know how to navigate Marketing Cloud Engagement and use its features, understand digital marketing tools, be familiar with email tools and features, comprehend journeys and Journey Builder, and understand reporting and analytics capabilities.
What is the purpose of the Salesforce Marketing Associate Exam Guide?
The exam guide helps candidates evaluate their readiness for the Salesforce Certified Marketing Associate Exam by providing information about the target audience, recommended training, exam objectives, and strategies for preparation.
How many questions are in the Salesforce Marketing Associate Exam, and what is the passing score?
The exam consists of 40 multiple-choice questions and up to 5 non-scored questions. A passing score is 65%.
What is the time allotted to complete the Salesforce Marketing Associate Exam?
Candidates have 70 minutes to complete the exam.
What is the registration fee for the Salesforce Marketing Associate Exam?
The registration fee is USD $75 plus applicable taxes as required per local law.
Is there a fee for retaking the Salesforce Marketing Associate Exam?
No, there is no fee for retaking the exam.
How can the Salesforce Marketing Associate Exam be delivered?
The exam can be delivered either onsite at a testing center or in an online proctored environment.
Are candidates required to have any prerequisites for taking the Salesforce Marketing Associate Exam?
No, there are no prerequisites for the exam.
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