Question # 1
| What two ways could an Administrator configure a Promotion to target a specific audience? | | A. This functionality does not exist in Salesforce Loyalty Management. | | B. Create a campaign for a promotion. Create member segments in a third-party tool. Associate the members to campaigns via Campaign Members. | | C. Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion | | D. Link a promotion to a campaign and associate a segment to the campaign |
C. Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion
D. Link a promotion to a campaign and associate a segment to the campaign
Explanation: To target a specific audience with a Promotion in Salesforce Loyalty
Management, an administrator could:
Option C "Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion." This allows for precise targeting based on detailed segmentation criteria.
Option D "Link a promotion to a campaign and associate a segment to the campaign." This method utilizes Salesforce's campaign management features to target promotions to specific segments.
Reference: Salesforce Loyalty Management documentation on promotions and segmentation provides insights into how promotions can be targeted to specific audiences using Salesforce CDP and campaign functionalities.
Question # 2
A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program? | | A. Enter the program partner name > Associate to an account> Set program partner type to ‘Both’ (Accrual and Redemption) | | B. Enter the partner contact name > Associate to a partner Contact Name > Set program type to ‘Both’ (Accrual and Redemption) | | C. Enter the program partner name > Associate to a Partner Contact Name > Set program partner type to ‘Both’ (Accrual and Redemption) | | D. Chose relevant account name to Associate to the program > Set program partner type to ‘Both’ (Accrual and Redemption) |
A. Enter the program partner name > Associate to an account> Set program partner type to ‘Both’ (Accrual and Redemption)
Explanation: To add a new accrual and redemption partner to a Loyalty program in Salesforce Loyalty Management, the steps are:
Enter the program partner name > Associate to an account > Set program partner type to ‘Both’ (Accrual and Redemption) (A): This process involves identifying the new partner by name, associating them with a specific account in Salesforce to link their business details, and defining their role in the loyalty program as both an accrual and redemption partner. This ensures that the partner can both award points to members for eligible transactions and redeem points for rewards, enhancing the program's value and appeal to members.
Options B, C, and D offer variations that do not align with the standard process for adding a new partner in Salesforce Loyalty Management. The correct procedure involves associating the partner with an account (not just a contact) and specifying their role in terms of point accrual and
edemption to ensure clear and effective partnership management within the program.
Salesforce Loyalty Management documentation provides guidelines on adding and managing program partners, including the steps to integrate new partners effectively, ensuring they contribute positively to the loyalty program's goals and member experiences.
Question # 3
| Which two features below are supported in the reference integration between Loyalty and Commerce Cloud? | | A. Loyalty membership merge | | B. Loyalty member profile | | C. Loyalty member enrollment | | D. Resetting tier points |
B. Loyalty member profile
C. Loyalty member enrollment
Explanation: In the reference integration between Salesforce Loyalty Management and Commerce Cloud, two key features are supported: 'Loyalty member profile' and 'Loyalty member enrollment.' The 'Loyalty member profile' feature allows for the management and viewing of loyalty member information within Commerce Cloud, providing a seamless experience for members as they interact with the brand across different platforms. The 'Loyalty member enrollment' feature enables new customers to join the loyalty program directly through Commerce Cloud, facilitating the growth of the loyalty program and enhancing customer engagement by leveraging the commerce platform.
Question # 4
| A company has recently rolled out a Loyalty Program in the production environment in the Monitor Workflow Services from Setup, the System Administrator noticed that all the Loyalty automations that have Data Processing Engine actions are failing, but the rest of the loyalty automations are working correctly. What is the root cause of this? | | A. The Default Workflow User is missing the Data Pipelines Base User permission set license | | B. The Default Workflow User is missing the CLAAnalytics Base User permission set license | | C. The Default Workflow User is missing the Loyalty Management permission set license | | D. The Default Workflow User is missing the CLAAnalytics Base User permission set license |
B. The Default Workflow User is missing the CLAAnalytics Base User permission set license
Explanation: The root cause of the issue where all the Loyalty automations that have Data Processing Engine actions are failing is because the Default Workflow User is missing the CLAAnalytics Base User permission set license (B). This permission set license is essential for the Default Workflow User to execute actions related to the Data Processing Engine within Salesforce Loyalty Management. Without this permission set, the user lacks the necessary access rights to run these specific automations, leading to the observed failures. Salesforce documentation on Loyalty Management would provide guidance on setting up and troubleshooting automations, including the necessary permission sets for different actions.
Question # 5
Universal Containers implemented a Loyalty Program six months ago. The Loyalty Program Manager noticed a recent decrease in program efficiency. Now the Manager wants to incorporate a targeted strategy.
Which two benefits should the Administrator expect as a result of running the strategy? | | A. Personalized digital marketing | | B. Transaction journey data is automatically archived | | C. Customers are rewarded based on their tiers | | D. Data-based segmentation strategy |
A. Personalized digital marketing
D. Data-based segmentation strategy
Question # 6
A new promotion named “Summer Sales” within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind? | | A. “Add Segments” within the “Promotion Segments” section of the “Summer Sales” Promotion | | B. Add the Segmented “Loyalty program members” to a new “Campaigns”. | | C. Create a custom report using “Salesforce reports”. | | D. Create a new segment within CDP. |
A. “Add Segments” within the “Promotion Segments” section of the “Summer Sales” Promotion
D. Create a new segment within CDP.
Explanation: To introduce program members to the "Summer Sales" promotional campaign and send email communication via Marketing Cloud with minimal configuration effort, the required actions within the org would be:
“Add Segments” within the “Promotion Segments” section of the “Summer Sales” Promotion (A): This action allows for the direct association of specific member segments to the promotion, enabling targeted communication and engagement with minimal effort.
Create a new segment within CDP (D): By creating a new segment within the Customer Data Platform (CDP), you can easily define and manage the group of loyalty program members who qualify for the "Summer Sales" promotion. This segment can then be used in conjunction with Marketing Cloud for targeted email campaigns.
Options B and C, involving adding segmented loyalty program members to new campaigns and creating custom reports, are not as directly related to the goal of minimal configuration effort for introducing members to the promotion and communicating via Marketing Cloud.
Salesforce documentation on Loyalty Management, CDP, and Marketing Cloud integration would provide insights into efficiently setting up promotions and communicating with targeted segments of loyalty program members.
Question # 7
A Loyalty Manager would like to monitor members' tier history in the dashboards from Analytics Studio App.
Which two fields need to be enabled in field history tracking in the Loyalty Member Tier object for this to be achieved? | | A. Loyalty Tier Group | | B. Change Reason Type | | C. Loyalty Tier | | D. Reason for Change |
B. Change Reason Type
D. Reason for Change
Explanation: To monitor members' tier history in the dashboards from the Analytics Studio App, the two fields that need to be enabled in field history tracking on the Loyalty Member Tier object are:
Change Reason Type (B): This field captures the type of change (e.g., manual adjustment, system-generated change) that led to the tier change, providing context for the tier history.
Reason for Change (D): This field provides specific reasons for the tier change, offering detailed insights into why a member's tier was adjusted, which is valuable information for analyzing member behavior and program effectiveness.
Option A (Loyalty Tier Group) and Option C (Loyalty Tier) are important fields for understanding tier structures and member status, but they do not specifically relate to tracking changes or the reasons behind tier history, which are crucial for analytical purposes.
Salesforce documentation on Loyalty Management and Analytics would provide guidance on configuring field history tracking and leveraging Analytics Studio to create insightful dashboards that monitor and analyze members' tier history, aiding in strategic decision making and program optimization.
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