Question # 1
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do? | A. Use standard Order Lookup on the Loyalty Ledger object | B. Create a custom text field in Transaction Journal object to save the order purchased by the client. | C. Use the standard Order Lookup of the Transaction Journal Object | D. Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member. |
C. Use the standard Order Lookup of the Transaction Journal Object
Explanation: For traceability of every order transaction in the Loyalty Management app,
the Salesforce Administrator should utilize the standard Order Lookup field of theTransaction Journal Object. This field is designed to create a direct relationship between aloyalty transaction and the corresponding commerce order, enabling clear visibility andtracking of how each order impacts loyalty points and member accounts. This setupensures that every purchase made by Loyalty members that earns points is directly linkedand traceable in the Loyalty Management application, facilitating easier tracking and management of member transactions.
Question # 2
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP? | A. Configure Loyalty data in the CDP through S3 buckets (Cloud). | B. Configure the Loyalty Data Accelerator Package. | C. Ensure Loyalty data is enabled and mapped in the CDP daily. | D. Configure Loyalty Management Bundle Data Mappings. |
D. Configure Loyalty Management Bundle Data Mappings.
Question # 3
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs? | A. Marketing Cloud Connect | B. Marketing Cloud MobileConnect | C. Marketing Cloud Personalization | D. Marketing Cloud Mobile Push |
A. Marketing Cloud Connect B. Marketing Cloud MobileConnect
Explanation: To meet the business need of sending an SMS to a member's mobile device
after a purchase and an increase in non-qualifying points, the required Salesforce solutions are Marketing Cloud Connect (A) and Marketing Cloud MobileConnect (B). Marketing Cloud Connect facilitates the integration between Salesforce Loyalty Management and Marketing Cloud, while MobileConnect is a specific tool within Marketing Cloud designed for sending SMS messages to mobile devices, allowing for timely and targeted communication with loyalty program members.
Question # 4
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms? | A. Install and configure Salesforce Marketing Cloud Contacts Connection | B. Design Datasets with Dataflows and the Dataset Builder | C. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs | D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management |
D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
Explanation: To integrate Salesforce Marketing Cloud with Loyalty Management with
minimal development effort, the recommended approach is:
Option D: Installing and configuring Marketing Cloud Connect. This tool facilitates seamless integration between Salesforce CRM platforms, including Loyalty Management, and Salesforce Marketing Cloud, enabling the synchronization of data and the automation of personalized email campaigns to Loyalty Program members.
Reference: Salesforce Marketing Cloud Connect documentation outlines the installation and configuration process, emphasizing its role in bridging Salesforce CRM data with Marketing Cloud for enhanced customer engagement and communication.
Question # 5
Due to the point of Sales (POS) system limitations, the client purchases are sent every night to Loyalty Management as transactions.
What are two benefits a program gets by using Batch Management in this context? | A. Tracks the status and health of batch jobs | B. Process large volumes of transactions | C. Load large volumes of external data coming from external systems | D. Process zip files full of Loyalty Transactions coming from point-of-sales systems |
A. Tracks the status and health of batch jobs B. Process large volumes of transactions
Explanation: The benefits of using Batch Management in Salesforce Loyalty Management,
especially in the context of processing nightly batches of transactions from a Point of Sales (POS) system, include:
Tracks the status and health of batch jobs (A): This allows program administrators to monitor the progress and success of batch processes, ensuring that transactions are being processed efficiently and any issues are quickly identified and addressed.
Process large volumes of transactions (B): Batch Management is designed to handle high volumes of data, making it well-suited for processing the large number of transactions typically generated by a POS system daily.
Options C and D, while related to the benefits of batch processing, are more specific to the technical aspects of handling external data and file formats, which are not directly mentioned in the question. Batch Management's core benefits in this scenario are its ability to efficiently process and monitor large transaction volumes, ensuring the timely and accurate update of loyalty points and member statuses.
Salesforce documentation on Batch Management within Loyalty Management would offer insights into setting up and optimizing batch jobs for transaction processing, ensuring that loyalty programs can effectively manage member data and transactions even with high volumes and complex processing requirements.
Question # 6
The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold? | A. December 31, 2024 | B. March 31 2024 | C. December 31, 2023 | D. March 16, 2020. |
B. March 31 2024
Explanation: The new expiry date for the member after being upgraded to the Gold tier would be March 31, 2024. In Salesforce Loyalty Management, when a member is upgraded to a new tier, the expiry date is set based on the tier's fixed model and period. Since the member was upgraded on March 16, 2023, and the period is one year, the new expiry date aligns with the end of the month following the one-year anniversary of the upgrade, which is March 31, 2024.
Question # 7
A hotel group has finished setting up its Loyalty Program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever, they want to, and expect that this can be implemented without a need for complex customization. Using the available product features of Loyalty Management, Which three tasks should an Administrator implement to meet the Hotel group's requirements? | A. LoyaltyBenefits | B. LoyaltyLedger | C. Contact Record | D. TransactionJournal | E. LoyaltyMemberTier |
B. LoyaltyLedger C. Contact Record E. LoyaltyMemberTier
Explanation: To meet the hotel group’s requirements for providing live updates to Loyalty
members about their program membership without complex customization, the following three tasks should be implemented:
LoyaltyLedger: This feature allows members to view their points balance and transaction history1. It is a key component of the Loyalty Management product that tracks the accumulation and redemption of loyalty points, which is essential for members to stay informed about their membership status.
Contact Record: Maintaining up-to-date contact records is crucial as it ensures that members can receive notifications and access their membership details1. The contact record in Salesforce is the central repository of member information, which can be used to personalize communication and provide members with relevant updates.
LoyaltyMemberTier: Implementing the LoyaltyMemberTier feature enables members to see their current tier status and understand how they can move to the next tier1. This feature motivates members to engage more with the loyalty program by providing them with clear goals and benefits associated with each tier. These features are part of the Salesforce Loyalty Management application and are designed to enhance customer engagement without requiring extensive customization. They enable the hotel group to provide a seamless experience for members to access their loyalty program details.
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