Question # 1
| A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link? | | A. Use the AMPscript CloudPagesURLfunction. | | B. Append EmailAddress to the URL as an encoded parameter. | | C. Append SubscnberKey to the URL as an encoded parameter. |
A. Use the AMPscript CloudPagesURLfunction.
Explanation:
To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use the AMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
Salesforce Marketing Cloud Documentation
Question # 2
| Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1. | | A. File Import activity | | B. Data Extract activity | | C. Data Extension Import activity | | D. File Transfer activity |
D. File Transfer activity
Explanation:
Before importing zipped files into a Data Extension, a File Transfer activity is needed to unzip the files on the Marketing Cloud Enhanced FTP server. This activity moves and decompresses the files to make them available for import.
File Transfer Activity: This activity is used to move files from one location to another and to unzip compressed files.
[: Salesforce File Transfer Activity, ]
Question # 3
| A customer wants a list of subscribers who were sent an email within the past 12 months. How should this request be completed? | | A. Create a measure with criteria sent_date is aftertoday minus 565 days | | B. Run a tracking extract via the SOAP API | | C. Query against the Job and Sent data views | | D. Locate the email sends in the Tracking tab within Email Studio |
B. Run a tracking extract via the SOAP API
Question # 4
| A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiplepurchases? | | A. SELECT TOP 1 SubscriberKey FROM Orders | | B. SELECT DISTINCT SubscriberKey FROM Orders | | C. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey | | D. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1 |
C. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
Question # 5
| A developer needs to import a file nightly that will be used for multiple SQL Query Activities. The file could arrive any time between 2 a.m. and 5 a.m., and one of the requirements is that there is a unique file name for each import, rather than overwriting the file on the FTP site.
Which action should be configured? | | A. File Drop Automation | | B. Scheduled Automation | | C. Dynamic File Import |
A. File Drop Automation
Explanation:
A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives.
[: Salesforce File Drop Automations, , , , ]
Question # 6
A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is droppedonto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers
| | A. Ends With operator | | B. %%MMMMdd%% | | C. %%Month%%%%Day%°/o | | D. Begins With operator |
C. %%Month%%%%Day%°/o
D. Begins With operator
Question # 7
| A developer needs to write AMP script to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result? | | A. Find the first day of next month and subtract one day | | B. Use the date format stringfor last day of month within FormatDate | | C. Add one month using DateAdd to now | | D. Add 30 days using DateAdd to now |
A. Find the first day of next month and subtract one day
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