Question # 1
| To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome? Choose 2 answers | | A. Include campaign identifier in the activation name. | | B. Hard code the campaign identifier as a new attribute in the campaign activation. | | C. Include campaign identifier in the filename specification. | | D. Include campaign identifier in the segment name. |
A. Include campaign identifier in the activation name.
C. Include campaign identifier in the filename specification.
Explanation:
The two ways to achieve this outcome are A and C. Include campaign identifier in the activation name and include campaign identifier in the filename specification. These two options allow the user to specify the Salesforce CRM Campaign ID in the name of the file that is exported to Amazon S3. The activation name and the filename specification are both configurable settings in the activation wizard, where the user can enter the campaign identifier as a text or a variable. The activation name is used as the prefix of the filename, and the filename specification is used as the suffix of the filename. For example, if the activation name is “Campaign_123” and the filename specification is “{segmentName}_{date}”, the resulting file name will be “Campaign_123_SegmentA_2023-12-18.csv”. This way, the user can easily identify the file that corresponds to the campaign and import it into Salesforce CRM.
The other options are not correct. Option B is incorrect because hard coding the campaign identifier as a new attribute in the campaign activation is not possible. The campaign activation does not have any attributes, only settings. Option D is incorrect because including the campaign identifier in the segment name is not sufficient. The segment name is not used in the filename of the exported file, unless it is specified in the filename specification. Therefore, the user will not be able to see the campaign identifier in the file name.
Question # 2
| A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers | | A. Review data transformations to ensure they're run after calculated insights. | | B. Review calculated insights to make sure they're run before segments are refreshed. | | C. Review segments to ensure they're refreshed after the data is ingested. | | D. Review calculated insights to make sure they're run after the segments are refreshed. |
B. Review calculated insights to make sure they're run before segments are refreshed.
C. Review segments to ensure they're refreshed after the data is ingested.
Explanation:
The correct answer is B and C because calculated insights and segments are both dependent on the data ingestion process. Calculated insights are derived from the data model objects and segments are subsets of data model objects that meet certain criteria. Therefore, both of them need to be updated after the data is ingested to reflect the latest changes. Data transformations are optional steps that can be applied to the data streams before they are mapped to the data model objects, so they are not relevant to the issue. Reviewing calculated insights to make sure they’re run after the segments are refreshed (option D) is also incorrect because calculated insights are independent of segments and do not need to be refreshed after them. References: Salesforce Data Cloud Consultant Exam Guide, Data Ingestion and Modeling, Calculated Insights, Segments
Question # 3
| Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream? | | A. CONCAT | | B. COMBIN | | C. COALE | | D. CAST |
A. CONCAT
Explanation: Composite Keys in Data Streams: When working with data streams in Salesforce Data Cloud, there may be situations where a primary key is not available. In such cases, creating a composite key from multiple fields ensures unique identification of records.
Formula Functions: Salesforce provides several formula functions to manipulate and combine data fields. Among them, the CONCAT function is used to combine multiple strings into one.
Creating Composite Keys: To create a composite key using CONCAT, a consultant can combine the values of Customer Region and Customer Identifier into a single unique identifier.
Example Formula: CONCAT(Customer_Region, Customer_Identifier) References:
Salesforce Documentation: Formula Functions Salesforce Data Cloud Guide
Question # 4
| Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation? | | A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes. | | B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund". | | C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type. | | D. Include Fund Name and Fund Type by default for post processing in the target system. |
B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
Explanation: To personalize the email content with information about each customer’s current mutual fund investments, the Data Cloud consultant needs to add related attributes to the activation. Related attributes are additional data fields that can be sent along with the segment to the target system for personalization or analysis purposes. In this case, the consultant needs to add the Fund Name attribute, which contains the name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to “Mutual Fund” to ensure that only relevant data is sent. The other options are not correct because: A. Including Fund Type equal to “Mutual Fund” as a related attribute is not enough
to personalize the email content. The consultant also needs to include the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in. C. Adding related attribute Fund Type is not enough to personalize the email content. The consultant also needs to add the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to “Mutual Fund” to ensure that only relevant data is sent. D. Including Fund Name and Fund Type by default for post processing in the target system is not a valid option. The consultant needs to add the related attributes and filters during the activation configuration in Data Cloud, not after the data is sent to the target system. References: Add Related Attributes to an Activation - Salesforce, Related Attributes in Activation - Salesforce, Prepare for Your Salesforce Data Cloud Consultant Credential
Question # 5
| A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria? | | A. Place the attribute for product color in one container and the attribute for product type in another container. | | B. Place an attribute for the "black" calculated insight to dynamically apply | | C. Place the attributes for product and product type as direct attributes. | | D. Place the attributes for product color and product type in a single container. |
D. Place the attributes for product color and product type in a single container.
Explanation:
To create a segment based on the product color and product type from the Order Product object, the consultant should place the attributes for product color and product type in a single container. This way, the segment will include only the customers who have purchased black pants, and not those who have purchased black shirts or blue pants. A container is a grouping of attributes that defines a segment of individuals based on a logical AND operation. Placing the attributes in separate containers would result in a segment that includes customers who have purchased any black product or any pants product, which is not the desired criteria. Placing an attribute for the “black” calculated insight would not work, because calculated insights are based on aggregated data and not individual-level data. Placing the attributes as direct attributes would not work, because direct attributes are used to filter individuals based on their profile data, not their order data.
References:
Create a Segment in Data Cloud Learn About Segmentation Tools
Salesforce Launches: Data Cloud Consultant Certification
Question # 6
| A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase? Choose 2 answers | | A. New data sources have been added to Data Cloud that largely overlap with the existing profiles. | | B. Duplicates have been removed from source system data streams. | | C. Identity resolution rules have been removed to reduce the number of matched profiles. | | D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles. |
A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
Question # 7
| Cumulus Financial is experiencing delays in publishing multiple segments simultaneously.
The company wants to avoid reducing the
frequency at which segments are published, while retaining the same segments in place
today.
Which action should a consultant take to alleviate this issue? | | A. Enable rapid segment publishing to all to segment to reduce generation time. | | B. Reduce the number of segments being published | | C. Increase the Data Cloud segmentation concurrency limit. | | D. Adjust the publish schedule start time of each segment to prevent overlapping
processes. |
D. Adjust the publish schedule start time of each segment to prevent overlapping
processes.
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