Question # 1
| A strategy designer is seeing signals of success with a new product that is driving brand
loyalty and decreasing consumers' environmental impact. How should a business case be built for
continuing sustainable innovation through a view of a full product lifecycle? | | A. Purchase carbon offsets for energy used in manufacturing. | | B. Source cheaper, locally-grown raw materials. | | C. Extend customer journey maps to pre and post purchase. |
C. Extend customer journey maps to pre and post purchase.
Explanation:
A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.
Question # 2
| An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency? | A. Financial
| B. MuleSoft
| C. Services Cloud
|
B. MuleSoft
Explanation:
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
Question # 3
| Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity.
When
should families be invited to co-create with designers? | | A. Concepting | | B. Roadmapping | | C. Prototyping |
A. Concepting
Explanation: The best time to invite families to co-create with designers for a new
footwear line is during the concepting phase, as this helps generate and validate ideas that
meet the user needs and preferences, and foster user engagement and loyalty.
Roadmapping or prototyping may not be suitable for co-creation, as they are more focused
on planning and testing the solution.
Question # 4
| Cloud Kicks (CK) is interested in collecting data passively from customers while they are
exercising in the company's latest tours plans to collect heart rate and activity levels and
then overlay
this data with self-reported weight, age, and health behavior information to provide fitness
recommendations
What should a strategy designer recommend before CK commits to this project? | | A. User Acceptance Testing | | B. Consequence Scanning Workshop | | C. Global Trend Analysis |
B. Consequence Scanning Workshop
Explanation: A strategy designer should recommend a Consequence Scanning workshop
before CK commits to this project. A Consequence Scanning workshop is a method to
identify and mitigate potential negative consequences of a product or service, such as
privacy, security, or social issues. It involves mapping out the intended and unintended
outcomes of the product or service, assessing their likelihood and severity, and devising
actions to prevent or reduce harm. User Acceptance Testing or Global Trend Analysis may
provide some insights, but they do not address the ethical implications in a systematic and
proactive way.
Question # 5
| Cloud Kicks' product team is focused on a new business casual clothing line that they think
will account for over half of the company's revenue in the future.
Which trend should influence desirability the most? | | A. Digital product passports' to help prevent counterfeiting | | B. Supply chain issues that delay product availability | | C. Hybrid work emphasizing the need for color and comfort |
C. Hybrid work emphasizing the need for color and comfort
Explanation: The most influential trend for desirability in designing a new business casual
clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the
changing preferences and expectations of customers in a post-pandemic world. Digital
product passports to help prevent counterfeiting or supply chain issues that delay product
availability are not trends that affect desirability directly, but rather trust and availability.
Question # 6
| Cloud Kicks' users demonstrated behaviors and shared quotes on their excitement to use a new offering, as well as how it would influence their purchasing habits., during feedback sessions.
What do these qualitative findings Indicate about the new offering"? | | A. Feasibility | | B. Viability | | C. Desirability |
C. Desirability
Explanation:
These qualitative findings indicate desirability of the new offering. Desirability refers to how much customers want or need a product or service, and how it meets their expectations and emotions. It can be measured by observing customers’ behaviors and reactions, such as excitement, interest, engagement, satisfaction, or recommendation. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative
Question # 7
| A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together? | | A. Create a social contract and promote a detailed plan for how to execute on the new teams charter. | | B. Outline chain of command and set ground rules for how to properly execute design thinking methodologies. | | C. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations. |
C. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
Explanation:
A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others’ skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate-a-kickoff-meeting
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