Question # 1
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity? | | A. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection | | B. Amazon S3 connection
Salesforce Marketing Cloud connection | | C. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection |
C. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection
Explanation: According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match.
Question # 2
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schema. Data is then ingested and stored in the Data Lake. Which Platform service is the best place to analyze the data to support different use cases? | | A. Query Services | | B. Data Science Workspace | | C. Catalog Service | | D. Real-time Customer Profile |
Explanation: According to the Adobe documentation, Query Services is the best platform service to analyze the data to support different use cases. Query Services enables users to query data stored in the Data Lake using SQL or Spark SQL. Query Services also supports various data formats, such as Parquet, CSV, JSON, or Avro. Query Services can be used for various use cases, such as data exploration, data validation, data transformation, data visualization, or data export.
Question # 3
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.) | | A. Include segment as a seed for lookalike modelling high LTV | | B. Personalize their website to serve a message upselling account openers with an exclusive savings account offer | | C. Target recent account openers with paid media campaigns advertising check order renewals | | D. Reach new segment with an email campaign reminding openers to set up recurring deposits |
A. Include segment as a seed for lookalike modelling high LTV D. Reach new segment with an email campaign reminding openers to set up recurring deposits
Question # 4
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal? | | A. Cross-sell/Upsell | | B. Suppression | | C. Customer Re-engagement |
Explanation: According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential
customers who have not bought yet.
Question # 5
A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.) | | A. On-prem applications | | B. Self-serve applications | | C. Real-time applications | | D. Applications integrated with Privacy Service |
B. Self-serve applications D. Applications integrated with Privacy Service
Explanation: According to the Adobe documentation, self-serve applications are applications that allow users to create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications that have built-in integrations with Privacy Service and can automatically process requests, such as Adobe Audience
Manager, Adobe Analytics, and Adobe Experience Manager.
Question # 6
A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level would should the business practitioner apply labels to propagate to chosen datasets and fields? | | A. Dataset | | B. Table | | C. Connection | | D. Schema |
Explanation: According to the Adobe documentation, DULE labeling is a framework that allows applying data usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets and fields that use that schema.
Question # 7
What is an example of a profile namespace? | | A. Device name | | B. Email | | C. Segment | | D. Display Name |
Explanation: An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer.
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