Question # 1
| Where does Cisco offer executive-level experiences for customers and partners to align
and gain partner mindshare at the C-level?
| | A. Cisco U | | B. CXCs | | C. LIVE | | D. NetAcad |
B. CXCs
Cisco offers executive-level experiences for customers and partners at the
Cisco Customer Experience Centers (CXC). These centers are designed to align and gain
partner mindshare at the C-level by providing immersive experiences that promise
executive insights, enriching content, and invaluable networking opportunities12. The
CXCs serve as a platform for Cisco to showcase its commitment to partner success and
customer satisfaction, as highlighted during events like the Cisco Partner Summit1.
References :
https://blogs.cisco.com/partner/owning-exceptional-customer-experiences-together-withour-partners-partner-summit-2022-recap
Question # 2
| Which selling concept represents an account manager selling a security solution that
integrates with the customer's current Cisco networking solution?
| | A. Cross-selling
| | B. Multi-product selling | | C. Upselling | | D. Horizontal-selling |
A. Cross-selling
Cross-selling refers to the practice of selling additional products or services
to an existing customer. In the context of Cisco Small and Medium Business Engineer,
when an account manager sells a security solution that integrates with the customer’s
current Cisco networking solution, it is considered cross-selling. This is because the
security solution is complementary to the products the customer already uses, thereby
providing an integrated and enhanced experience. Cross-selling is a strategic approach to
provide customers with additional value, often leading to increased customer satisfaction
and loyalty123.
Question # 3
| Which Cisco-provided tool do partners use for a demo of the SMB Experiences? | | A. CML | | B. Meraki Demo Builder | | C. VMware | | D. BVD |
D. BVD
Explanation:
Partners use Business Value Demonstrations (BVD) to demo the SMB Experiences provided by Cisco. BVDs are interactive tools that allow partners to showcase the value of Cisco solutions in a tangible and engaging way. They help in illustrating the potential benefits and operational efficiencies that Cisco’s solutions can bring to small and medium-sized businesses. By using BVDs, partners can effectively demonstrate how Cisco’s products and services can be tailored to meet the unique needs of the SMB market.
References:
•Cisco’s official exam overview, which includes a section on understanding Business Value Demonstrations1.
•Information on the Cisco Business Dashboard, which is another tool for managing Cisco solutions but not specifically for SMB Experiences demonstrations2.
•Blog post discussing the SMB Experience Explorer tool, which helps SMB customers find the right Cisco solutions3.
•Sign up page for learning more about the Cisco Experience Explorer, which is a lead generation tool for partners4.
Question # 4
| What is the number one threat vector? | | A. Web Page Spoofing
| | B. Email | | C. DOS Attacks | | D. loT Devices |
B. Email
Email is considered the top threat vector for small and medium businesses.
This is because it is the most common method attackers use to deliver malware, phishing
attempts, and other malicious activities. Research from HP Wolf Security indicates that
email accounts for 79% of threats, making it a significant concern for cybersecurity efforts1.
Question # 5
| Which security challenge do SMBs face? | | A. 98% of breaches are human error | | B. global excess of security experts | | C. too little vendor support | | D. too many security products |
D. too many security products
Explanation:
Small and medium-sized businesses (SMBs) often face the challenge of navigating through an overwhelming number of security products. This can lead to complexity and confusion, making it difficult for SMBs to choose the right solutions and effectively manage their cybersecurity posture. Unlike larger organizations, SMBs typically have limited resources and may not have dedicated security personnel, which exacerbates the challenge of dealing with too many security products. The key is finding a balance between having enough security to protect against threats and not having so much that it becomes unmanageable or too costly.
References :=
•Cisco’s Small Business Cybersecurity Report highlights that SMBs are tackling cybersecurity challenges and how their efforts compare to larger organizations1.
•The 2021 Security Outcomes Study for SMBs by Cisco provides insights into the experiences of SMBs with cybersecurity, emphasizing the importance of managing risk and operating efficiently2.
•Cisco’s insights on cybersecurity for small and mighty businesses discuss the challenges SMBs face, including the lack of talent and skills and the need to simplify their cybersecurity approach3.
Question # 6
| Which percentage of consumers consider a company's purpose when making a purchase
decision? | | A. 50%
| | B. 66% | | C. 75% | | D. 80% |
D. 80%
A study conducted by Razorfish in conjunction with VICE Media found that
82% of consumers make purchase decisions with a brand’s purpose in mind. This indicates
that a significant majority of consumers consider a company’s purpose when deciding
whether to buy their products or services. The study highlights the importance of brand
values and authenticity in influencing consumer behavior, with a particular emphasis on the
impact of purpose-driven purchasing among younger generations like Gen Z.
References:
The Razorfish study titled “The Truths, Myths and Nuances Behind
Purpose,” which discusses changing consumer attitudes toward brand purpose and its role
in purchase decisions1
Question # 7
| How is Cisco leveling the playing field between virtual and in-person workers? | | A. device cloud management | | B. inclusive collaboration suite | | C. cloud security | | D. smart cameras |
B. inclusive collaboration suite
Explanation:
Cisco is leveling the playing field between virtual and in-person workers by providing an inclusive collaboration suite. This suite includes technologies and tools that support work from anywhere, which is essential for a hybrid workforce. The suite enables employees to participate fully, regardless of their location, language preference, personality type, or familiarity with technology. By focusing on inclusivity and connectedness, Cisco ensures that all employees, whether remote or in-person, have equal opportunities to engage and contribute to their teams1. References := Cisco Global Hybrid Work Study 2022
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